Chris Hartley has nearly two decades of new home sales experience in various roles across the industry. In addition to his current role as VP of Sales for K. Hovnanian Homes in DFW, he is a Certified Trainer for the Texas Real Estate Commission, a frequent contributor to industry-leading publications, a guest on numerous industry…
Boomers have dominated the housing market as 55+ buyers for the last several decades, but there’s a new generation in its mid-50s, and it’s time to remember them! Long called the forgotten generation or the sandwich generation, the oldest Gen Xers are turning 58 this year. The youngest Gen Xers are just 43, so for…
Blogging is essential to content marketing, but keeping your blog fresh and up-to-date can be challenging. Home builders and developers can do this by repurposing or rewriting older blog posts. In this blog, we answer the question, should home builders repurpose or rewrite blog posts? We will show you how to repurpose blog content effectively.…
Denim Marketing had a fantastic 2022! To celebrate, we created this fun infographic detailing several fun highlights and statistics for the year in review. 1,265 blogs written – When we say we like to write, we mean it! Denim Marketing’s team specializes in high-quality content for home builders, developers and others in the new home construction…
Can home builders effectively use ChatGPT in marketing? To explore this topic, I signed up for ChatGPT and used it to write this blog post! It has some definite pros and cons for any marketing usage, but it is certainly fun to research and play with. To write this article on how home builders can…
Sara Williams, Director of Sales, Anewgo has worked in the new home industry for more than 19 years, implementing strategic technology and sales and marketing processes for homebuilders and tech companies. A past winner of the NAHB Sales and Marketing Council’s Gold Award for Online Sales, she has trained onsite, online and operational teams throughout…
As we move into 2023, Denim Marketing looks back on the most viewed blogs of 2022! The year was full of marketing tips and tricks, chats with industry guests on Sales and Marketing Power Hour webinars and a multitude of prestigious achievements and triumphs. Make sure to peruse this list and catch up on whatever…
With a new year upon us, professionals everywhere are scrambling for the newest thing that will make this year different – a paradigm shift from the latest bestselling business tome; an app that provides the magic balance of goal-based achievements, exercise and meditation; or maybe an untried budget-wise diet plan that delivers tasty, non-fattening, heart-healthy…
Sales & Marketing Power Hour recently hosted its annual Lasso-style Roundup webinar. This gathering of industry thought leaders got started with an animated discussion on the merits of fruit cake and other Christmas traditions. A lively discussion followed on the new year and planning for sales and marketing during these changing times. So, what should…
Is your marketing team ready for 2023? Denim Marketing compiled our top 5 marketing tips for home builders, remodelers and developers for 2023. As we all look for ways to be more effective with marketing, we hope these marketing tips offer you direction and ideas for things to try or improve in the new year.…
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