You’ve heard all the buzz about artificial intelligence (AI), but how do you get started? The Sales & Marketing Power Hour recently hosted an enlightening live virtual event: How To AI…Now. This event was crafted for the innovators and movers of the homebuilding sales and marketing world – from leadership to on-site professionals, online sales…
Unleash the power of paws! Home builder marketing has gone to the dogs with Denim Marketing. Did you know that the land of the free and the home of the brave is now also the kingdom of the four-legged? That’s right! America has more houses filled with furry friends than children! Woof, that’s a wild…
Denim Marketing is proud to announce that Courtney Stewart, Vice President of Client Services, has been elected Chair of the Atlanta Professional Women in Building (PWB) Council for 2023. Under Stewart’s leadership, PWB aims to grow its events and programs through increased sponsorship and attendance while celebrating its tenth anniversary with the theme “Thrive. Engage.…
Our Sales & Marketing Power Hour (SMPH) recently explored how artificial intelligence, including ChatGPT, is transforming the new home sales and marketing industry. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions were joined by a special guest panel of AI experts: Bassam Salem, founder of Atlax RTX, John Lee, CEO…
Home builder marketing agency, Denim Marketing is thrilled to announce that it won a gold Hermes award and two honorable mentions in the 2023 Hermes Creative Awards. The awards honor the best in publications, public relations, branding collateral, websites, videos, advertising, marketing and communication programs. “We are thrilled to be recognized by the Hermes Creative…
Hey there, it’s your favorite sassy mini donkey. Some call me Donkey, and others like to refer to me more formally as Sir Donkey of Thistledown, the home of Carol Morgan and family. Today I’m going to talk to you about how to make your brand stand out! Trust me, being a cute donkey has…
When it comes to the homebuying prospects of Gen Z, we have some good news, some bad news and some challenging news for new home builders and marketers. When will Gen Z purchase a home? First, the good news. According to a recent Rocket Mortgage survey of 2,000 adults born between 1997 and 2003, 72%…
The homebuilding industry is changing faster than ever, and women play a big part in its direction. Finding women in various industry positions is becoming more common, from swinging a hammer and land acquisition to purchasing and running a homebuilding or remodeling company. In our February Sales & Marketing Power Hour, we discussed the impact…
Chris Hartley has nearly two decades of new home sales experience in various roles across the industry. In addition to his current role as VP of Sales for K. Hovnanian Homes in DFW, he is a Certified Trainer for the Texas Real Estate Commission, a frequent contributor to industry-leading publications, a guest on numerous industry…
Boomers have dominated the housing market as 55+ buyers for the last several decades, but there’s a new generation in its mid-50s, and it’s time to remember them! Long called the forgotten generation or the sandwich generation, the oldest Gen Xers are turning 58 this year. The youngest Gen Xers are just 43, so for…
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