Our Sales & Marketing Power Hour (SMPH) recently explored how artificial intelligence, including ChatGPT, is transforming the new home sales and marketing industry. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions were joined by a special guest panel of AI experts: Bassam Salem, founder of Atlax RTX, John Lee, CEO…
Home builder marketing agency, Denim Marketing is thrilled to announce that it won a gold Hermes award and two honorable mentions in the 2023 Hermes Creative Awards. The awards honor the best in publications, public relations, branding collateral, websites, videos, advertising, marketing and communication programs. “We are thrilled to be recognized by the Hermes Creative…
Hey there, it’s your favorite sassy mini donkey. Some call me Donkey, and others like to refer to me more formally as Sir Donkey of Thistledown, the home of Carol Morgan and family. Today I’m going to talk to you about how to make your brand stand out! Trust me, being a cute donkey has…
When it comes to the homebuying prospects of Gen Z, we have some good news, some bad news and some challenging news for new home builders and marketers. When will Gen Z purchase a home? First, the good news. According to a recent Rocket Mortgage survey of 2,000 adults born between 1997 and 2003, 72%…
The homebuilding industry is changing faster than ever, and women play a big part in its direction. Finding women in various industry positions is becoming more common, from swinging a hammer and land acquisition to purchasing and running a homebuilding or remodeling company. In our February Sales & Marketing Power Hour, we discussed the impact…
Chris Hartley has nearly two decades of new home sales experience in various roles across the industry. In addition to his current role as VP of Sales for K. Hovnanian Homes in DFW, he is a Certified Trainer for the Texas Real Estate Commission, a frequent contributor to industry-leading publications, a guest on numerous industry…
Boomers have dominated the housing market as 55+ buyers for the last several decades, but there’s a new generation in its mid-50s, and it’s time to remember them! Long called the forgotten generation or the sandwich generation, the oldest Gen Xers are turning 58 this year. The youngest Gen Xers are just 43, so for…
Blogging is essential to content marketing, but keeping your blog fresh and up-to-date can be challenging. Home builders and developers can do this by repurposing or rewriting older blog posts. In this blog, we answer the question, should home builders repurpose or rewrite blog posts? We will show you how to repurpose blog content effectively.…
Denim Marketing had a fantastic 2022! To celebrate, we created this fun infographic detailing several fun highlights and statistics for the year in review. 1,265 blogs written – When we say we like to write, we mean it! Denim Marketing’s team specializes in high-quality content for home builders, developers and others in the new home construction…
Can home builders effectively use ChatGPT in marketing? To explore this topic, I signed up for ChatGPT and used it to write this blog post! It has some definite pros and cons for any marketing usage, but it is certainly fun to research and play with. To write this article on how home builders can…
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