Although 2024 is behind us, there is no better time than the present to celebrate the new year and look back on last year’s hot marketing topics! With the significant NAR changes, interesting market shifts, and the continual rise of AI, 2024 provided valuable information for homebuyers, Realtors, builders and markets navigating the 2025 real estate landscape.

From the popular Sales and Marketing Power Hour webinar to everything you need to know to build a successful strategy, we are taking a moment to reflect on the best of 2024 and our top home builder blogs of the year.

Denim Marketing Top Blog Content

1. 2025 Lasso Roundup of Sales and Marketing Tips for Home Builders: Key takeaways from this webinar include the importance of reigniting creativity, embedding “basics” into daily routines, harnessing technology and trust, adapting to evolving demographics, improving conversion rates, enhancing team collaboration and creating high-quality, authentic content. This discussion emphasized the need for a human-centered approach, strong relationships and continuous learning to thrive in the dynamic homebuilding market.
2. Denim Marketing Awarded 10 OBIE Awards: At the 44th Annual OBIE Awards ceremony, Denim Marketing took home 10 OBIE Awards, including seven Gold awards. This achievement reflects Denim Marketing’s dedication to creating innovative and impactful advertising solutions for its home building and real estate clients.
3. NAR Settlement: What Home Builders Need to Know: The recent NAR settlement significantly impacts how homes are bought and sold, altering the traditional commission structure. While this may seem daunting, home builders can confidently adapt by utilizing their website, social media platforms, targeted advertising campaigns, and direct outreach to real estate agents to emphasize the continued offer of competitive commissions.
4. Sales or Marketing: Whose Job Is It Anyway? This two-part crossover event explores the critical intersection of sales and marketing. It delves into each team’s responsibilities, addressing key questions like lead generation, content creation, customer engagement and pricing strategies.
5. Denim Marketing Wins Nine Hermes Creative Awards: Denim Marketing won nine 2024 Hermes Creative Awards, including two Platinum awards for media relations campaigns featuring Kolter Homes and MarketNsight. Five Gold awards recognized campaigns for Chathambilt, terra alma, Trilogy Investment Co., Parkland Residential and Jim Chapman Construction Group, while two Honorable Mentions were awarded for the Kiper Homes “Key to Your Heart” social media campaign and a Blue River Development placement.
6. Unleashing Success: Denim Pets Marketing Guidebook: The Denim Pets Marketing Guidebook offers valuable insights for home builders looking to market to pet-loving families effectively. Inspired by our award-winning pet-themed campaign, this free downloadable guide provides expert tips on branding, content creation, graphic design and more.
7. What Should a Home Builder Marketing Budget Include? Developing the perfect home builder marketing budget requires a multifaceted approach. Key considerations include defining clear marketing goals, analyzing historical data, researching industry benchmarks and strategically dispersing funds across channels like digital advertising, social media and email marketing.
8. Strategic Marketing – The Pattern for Success: Denim Marketing develops strategic plans that transform nebulous wishes into measurable goals and actionable plans. We begin by understanding your unique needs and objectives, tailoring a custom plan that may include branding, website development, SEO, social media, public relations, advertising and more.
9. What Does a $200 Facebook Ad Campaign Look Like?: Effective Facebook advertising for home builders requires a strategic approach, even with a modest budget. Start by defining clear goals and targeting the right audience within the limitations of housing ad regulations. Utilize Facebook Ads Manager for precise campaign creation and management and continuously test different ad creatives and targeting options to identify what resonates best with your audience.
10. The Importance of SEO and Content in the AI Era: Despite the rise of AI, SEO remains crucial for home builder marketing. While AI enhances the importance of high-quality, relevant content, SEO ensures that this content is discoverable by search engines and users.

Interested in adding Denim Marketing’s expertise to your business strategy? Contact our team today at 770-383-3360 or online to form an advertising plan that is a comfortable fit for your company.