According to The National Association of Realtors (NAR), families with pets represent 70% of American households, while families with kids under 18 is 48%. Our furry friends are no longer just a consideration; they’re a doggone priority for home buyers.

Since pets are important to a home builder’s product, they’re vital to marketing. Campaigns featuring furry friends are more likely to keep pet lovers scrolling, giving marketers the purr-fect opportunity for home developers to chirp about their pet-friendly homes and communities.

Denim Marketing has crafted several successful campaigns centered around pets for our clients. We jumped on the pets bandwagon with our own Denim Pets promotion, which received two prestigious OBIE awards in 2023. Here is the resulting Denim Pets Marketing Guidebook, a compilation of tail-wagging marketing tips from our experts on branding, content, graphic design, advertising and more! 

Join the Pack!  Download the Denim Pets PDF