The definition of insanity is doing the same thing over and over and expecting a different result. The housing market is guilty of building the same product over and over and over. If you are ready to make a change to reach today’s new home buyer and build what they are buying, this seminar is for you. It is time to think outside the box of five, four and a door. What we built in the 70s, 80s and 90s is not necessarily relevant to our largest potential buying demographic today. Gauging the Generations: Millennials to Boomers will take a deep dive into demographics, buying patterns and consumer preferences.
The world has changed. It used to be that the entry level and first move-up buyer accounted for 60 percent of all new homes sold. This is no longer the case. Today the market is dominated by the Boomers. But, can we change this?
It wasn’t a typical recession and it hasn’t been a typical recovery. In the past, the housing market pulled us out of the recession. And, in the past, job growth stimulated housing. Spoiler alert — The world just doesn’t work like it used to. The employment-to-permit ratio is no longer a leading indicator. So, what do we do?
Carol Morgan, President of Denim Marketing and John Hunt, Principal of ViaSearch and MarketNsight are pleased to offer this cutting-edge, interactive seminar – Gauging the Generations: Millennials to Boomers.
Do you know who your buyers are and what they want? Or do you sometimes feel like you are speaking Greek? Understanding who is buying, why and where to reach them impacts marketing decisions and your bottom line. This lively and interactive townhall draws on 20 years of ViaSearch data on buyer profiles, media ratings and buyer preferences.
Get answers to these questions and more:
- Are first-time buyers coming back in 2018?
- Who is buying – move-up, move down, first-time buyers, or…??
- How can I reach buyers with marketing?
- Buyer profiles
- Media ratings
- Buyer preferences
- Where do buyers look for new homes and communities online?
- What do home buyers expect from builders on social media sites?
- How to sell to Millennials – and just about anyone: INNOVATE
- Examples of innovation
Get a clear overview of the home shopping preferences of each generation. Find out what today’s buyer looks like from the loss of the Millennials to the emergence of the empty-nester boomer buyer – what do they want and how do they find it? Find out about the echo boomers and the barbell — the similarities between these two groups may surprise you.
Take the guesswork out of marketing. Search engines have become as important today as signs were to Sunday afternoon shoppers in the past. Find out where buyers shop for homes from online and what they expect to find on social media.
Learning Outcomes:
- Gain insight into what the various buyer demographics want in a home.
- Learn what is influencing the buying decisions of Millennials, Gen X and Boomers.
- Learn where on social media to market to the various generations.
- Discover where the Millennial buyers are and how to reach them.
This seminar is perfect for sales and marketing professionals, land planners, land buyers, bankers, CEOs, CFOs and others involved in decisions related to land, development, product and marketing.
It is time for innovation, and time for a change. If you are interested in booking Gauging the Generations: Millennials to Boomers, call 770-383-3360 x20 or email carol (at) denimmarketing.com. This seminar was a crowd-pleaser at the 2018 International Builders’ Show in Orlando.
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