Denim Marketing is proud to announce it won four OBIEs at the Greater Atlanta Home Builders Association’s (HBA) 39th Annual OBIE Awards for its specialty – best social media marketing for home builders. The agency swept the Best Social Media Campaign Category winning Gold OBIEs for both the Builder/Developer and Associates categories. Denim Marketing also won two Silver OBIEs for Best Social Media Application for both Builder/ Developer and Associate.
The OBIE Awards, presented by the Atlanta Sales and Marketing Council (SMC), recognize outstanding achievements within the homebuilding industry and serve as the premier awards given in the Atlanta new home construction industry.
“Denim Marketing is proud of the social media and public relations work we do for our clients and thrilled to receive this recognition,” Denim Marketing Founder and President Carol Morgan said. “A big thank you to our clients for allowing us to be both creative and effective. And, a big congratulation the entire team at Denim Marketing for their hard work, creativity and results oriented focus. As the industry leader in social media, it is exciting to continually create engaging campaigns that garner measurable results for our clients.”
Best Social Media Campaign – Builder/Developer – Gold
Denim Marketing received a Gold OBIE for its Hip 2 B Square promotion designed for Heatherland Homes to promote its two new walkable Marietta communities near the popular Marietta Square. In addition to raising general community awareness, the promotion also encouraged potential homebuyers to visit the community model homes, as well as enjoy a meal at one of two popular Marietta Square eateries. This allowed potential buyers to fully experience the lifestyle they’d enjoy if they chose to call Marvelle or Promenade at the Square home.
The multi-site/channel promotion was designed to find homebuyers wherever they may be by utilizing social media, email, retargeting those browsing other real estate-related websites and more. During the month of May, the campaign was promoted on all Heatherland Homes social media sites including Facebook, Instagram, LinkedIn and Twitter, as well as the blog. The campaign was also promoted using traditional public relations, email marketing, digital advertising and social media advertising.
Hip 2 B Square gave buyers a full appliance package – a stainless steel side-by-side GE refrigerator and washer and dryer – with a binding contract.
The campaign was so successful, the builder chose to extend it for another month, adding in another nearby community!
Best Social Media Campaign – Associates Gold
Denim Marketing also won a Gold OBIE for its ‘P.S. Did you know?’ campaign designed to promote the benefits of living and working in the City of Powder Springs, while also introducing the city’s new branding. The campaign encouraged people familiar with the City to share their favorite things about Powder Springs to Facebook, Twitter or Instagram using #PSContest.
During the 90-day contest, weekly $25 prizes, selected from local Powder Springs businesses, were awarded randomly to those who entered.
The campaign was initially promoted through a blog post on the City’s website, in addition to public relations efforts. Story placements included Marietta Daily Journal, Atlanta Daybook, West Cobb Patch, Atlanta Real Estate Forum, and Cobb County Topix.
Each month, a custom content calendar with custom campaign graphics was created for social media, the content was posted to each social media site, comments were tracked and winners were announced and contacted.
During the 90-day contest, there were a total of 390 eligible entries, with a total of 3,725 reactions, 897 comments and 373 shares.
Best Social Media Application – Builder/Developer – Silver
Denim Marketing won a Silver OBIE for the Van Hardimon Homes Facebook page. The agency launched social media sites for Van Hardimon Homes in March 2019 and started a concentrated social media marketing program for the builder. Due to consistent and strategic posting, frequent engagement and interaction by the page manager and a dedicated advertising budget, the social media sites are now a major component of the company’s overall marketing strategy, assisting with growing the brand, driving traffic to the company website and promoting new developments and inventory homes.
Since launching the Van Hardimon Homes Facebook account, the page earned nearly 80,000 impressions in less than 90 days, as well as 531 Engagements and 839 Link Clicks. The page has also grown to 307 Likes with 315 followers in the first 90 days.
Best Social Media Application – Associate – Silver
The agency also won a Silver OBIE for the Denim Marketing Facebook page and its continued creative use of the application to amplify the reach of client news and PR scores. Denim Marketing also shares its new company blogs and company updates including team and personal achievements, milestones and life events in an effort to humanize the brand. These posts tend to earn the highest reach and engagement.
Since June 15, 2018, social media has delivered 552 visits to the Denim Marketing website, 7.4% of total website traffic. Facebook has increased to 1,038 total fans, a 9% increase, and earned 78,131 Impressions with 3,342 Engagements. On average, each post earned 391 Impressions and 17 Engagements.
Beginning in 1980 and named after the obelisk shape of the actual award given, the Greater Atlanta HBA and Atlanta SMC OBIE Awards have grown throughout the years to include more than 100 homebuilding, remodeling, marketing and personal achievement categories.
Morgan encourages you to, “Try us on for size, you will find Denim to be comfortable, reliable and personal. Our agency isn’t one size fits all – neither are jeans!” Sign up for the Denim newsletter, view the full portfolio and more on this site. Call 770-383-3360 for more information on projects and retainers or to find the perfect fit with Denim Marketing.