E&T Horizons, a certified WBENC women’s business enterprise, recently hired Denim Marketing to expand the reach of its business to consumer (B2C) product lines which include the Design By Intent® Innovato line of SwapAble® modern bathroom and shower furniture and accessories that are safe and functional, beautiful and elegant, as well as a full range of solid teak bathroom and shower furniture through its other leading brands – DecoTeak®, EcoDecors® and CoastalVogue®.

Denim Marketing has a long and successful track record of working with clients to achieve placements in relevant B2B and B2C publications, gain exposure and grow clients’ brands. Denim has scored placements in multiple industry publications for DecoTeak within the first 60 days of working on B2C PR for the company.

To be successful placing stories via public relations, Denim Marketing has worked for years to build relationships with reporters and extensive knowledge of best practices for writing and pitching news releases and content. For Design By Intent, the initial strategy focused on publications that cater to active adults, senior living and products for bathrooms. As a seller of aging in place products, as well as bath products, a first step for DecoTeak’s PR strategy involved compiling all the publications and reporters that we knew would be interested in our client’s news.

Compiling contacts and publications is the easy part; next comes carefully crafted news releases and pitches that compel media contacts to publish our client’s news. Our team puts news releases and pitches through our tried and true vetting processes before sending it to reporters. After all, they want to know, why should they care and what’s in it for them?

Once a release is distributed, it is crucial to follow-up and maintain reporter relationships. When done correctly, PR is a mutually beneficial relationship between the reporters and the public relations agency. Reporters gain new and exciting or informative stories while companies gain exposure and a platform to share their news. Denim Marketing followed up with our contacts for DecoTeak and we saw great rewards.

Of the many publications Denim Marketing landed articles in for Design By Intent, some of the most notable are public relations stories in KB-Resource, Kitchen & Bath Business Online, McKnight’s Long-Term Care News, and PRODUCTS Magazine. We earned our client placements in these prominent kitchen and bath, senior living and B2B pubs within the first 60 days of working for them. That’s the power of a good PR strategy!

Denim Marketing loves to help companies with creative and successful public relations strategies. Contact us today to get started!

More information on E&T Horizons:  E&T Horizons, a certified WBENC women’s business enterprise, provides modern bathroom and shower furniture and accessories that are safe and functional, as well as beautiful and elegant. The company’s newest brand, DesignByIntent, has searched the world over for bathroom and shower furniture that sets a new benchmark for the fusion of design, beauty and functionality. DesignByIntent is the exclusive North American distributor of Pellet, a sixty-year-old French company specializing in bathroom safety products.   Both companies have a mission to provide products that are both elegant and functional. E&T Horizons provides a full range of solid teak bathroom and shower furniture through its other leading brands – DecoTeak®, EcoDecors® and CoastalVogue®. For more information, call 888-965-0070, contact sales@decoteak.com or visit www.DecoTeak.com.