Sales & Marketing Power Hour recently hosted its annual Lasso-style Roundup webinar. This gathering of industry thought leaders got started with an animated discussion on the merits of fruit cake and other Christmas traditions. A lively discussion followed on the new year and planning for sales and marketing during these changing times. So, what should…
Is your marketing team ready for 2023? Denim Marketing compiled our top 5 marketing tips for home builders, remodelers and developers for 2023. As we all look for ways to be more effective with marketing, we hope these marketing tips offer you direction and ideas for things to try or improve in the new year.…
Denim Marketing is pleased to announce the promotion of Courtney Stewart to Vice President of Client Services. In this capacity, she will oversee the execution of client services related to marketing and social media with a focus on providing exceptional creative and high-level execution. “Courtney has ben an integral member of our team for a…
Let’s talk about using financing as an incentive to drive a Buy Now mentality. The team at Denim Marketing worked through the Great Recession. We know that folks buy homes in all types of markets and that sales never go to zero. We can assure you that home prices are not collapsing. Sales may be…
While buyers have been clamoring to buy new homes at any cost over the past two years, sales teams got a little rusty and lost much-needed skillsets. Follow-up got tossed to the wayside in a frenzy to write contracts. Of course, mastering the art of follow-up is paramount to the success of any online sales…
Denim Marketing swept the social media marketing categories at the 42nd Annual OBIE Awards, winning six OBIES – four Gold and two Silver. The Social Media Campaign Builder/Developer category is of particular merit, where the agency won both the Gold and Silver awards for client work. The OBIE Awards are the premier awards in the Atlanta…
Denim Marketing is on the ballot in the Georgia Business Journal’s 2022 Best of Georgia® awards. Please vote for us as a Top Marketing Firm in the Business & Creative Services category. Voting is live now through Monday, October 31 at 11:59 p.m. Carol Morgan, Denim Marketing President and Founder, states, “We are super pleased to be…
Carol Morgan and Courtney Stewart are again speaking at the International Builders’ Show (IBS) from January 31 to February 2, 2023, in Las Vegas. Their topics include the importance of consistent communications and contractors’ mistakes in the digital world. Presented by the National Association of Home Builders (NAHB), IBS 2023 connects the residential construction industry…
Here is everything you need to know about the Google helpful content update! We’ve been saying it for years, quality content matters! Google recently announced its new helpful content update to help searchers find the high-quality content they seek. This new search algorithm weeds out the unoriginal and low-quality content that might have ranked high…
During COVID-19, many home builders took advantage of the massive number of incoming leads and drastically cut back on their marketing. Some let go of online sales counselors, while and others literally stopped all marketing strategies. Well, guess what? It is time for a marketing reboot! The market has once again shifted, and inventory is…
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