The goal of businesses is to get more customers! But often businesses get customers to sign up online or better yet through the door, and then the customer is dissatisfied with the interaction (or more likely, lack thereof) they receive from the business. Having a customer relationship management (CRM) system is no longer optional, but…
Being the keynote speaker at a conference is an honor, and delivering a powerful speech takes more than words. Back for its 13th year, The University of Georgia Small Business Development Cent (UGA SBDC) hosts its annual Atlanta Women’s Business Expo, and this year President of Denim Marketing, Carol Morgan has been chosen as the…
Whether you’re in the market for a new pair of jeans, browsing a retail store for a new blender or looking for a new home, most shoppers feel in control of their purchasing decisions. The truth is that there is a specific science behind what influences purchases. If you have ever gone into a store…
Utility companies are shifting how they market to their customers. By embracing digital engagement, they are finding new ways to interact through social media, text and email marketing, and at the same time diversifying from being just an energy provider to expanding their offerings to include energy-efficiency solutions, home energy audits, online stores, rebates and…
How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…
Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…
This article first appeared in the Summer 2018 issue of Atlanta Building News. Home builders still shying away from using social media for business out of fear of making their company vulnerable to public comment, should definitely be afraid – afraid to not use it! Of course, managing an online reputation is not limited to…
Savannah is known for hosting the second largest St. Patrick’s Day Parade and Street Festival in the country. Lots of beads and green beer – talk about a reason for needing reputation management! But, don’t count on the luck of the Irish to keep a stellar reputation online, find out tips for maintaining it from…
It’s about to get real – and it has to in order for businesses to reach Generation Z. Born between 1995 and 2012, this generation consists of a new breed of customers. Known as Gen Z, this modern market wants nothing but authenticity – “real” news and social media posts. As the most tech-savvy generation,…
Who is your target audience? This is one of the first questions the Denim team asks clients. Targeted marketing is comprised of three main types of segmentation – demographic, geographic and psychographic. Demographic information includes geographic area, age, income, race, gender and education level. It can also include shopping habits, marital status, number of children…
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