PR for Kitchen and Bath Products

kitchen and bath public relationsKitchens and baths are just sexy and so are the products – from modern faucets, low flow toilets, farm sinks and sleek Quartz countertops to laminate wall panels and party bathrooms.

Denim Marketing has kitchen and bath PR experience with manufacturers and fabricators of kitchen and bath products including faucets, countertops, cabinets, carpet, flooring, tile, sinks, laminate wall panels and kitchen and bath hardware (hinges and door slides). Additionally, we work with designers and contractors in the field to promote and publicize their kitchen and bath products and projects.

Some examples of kitchen and bath industry companies we have worked with include:

Innovate Building Solutions is working with Denim Marketing to promote Fibo Wall Panels through media relations. A solution for bathrooms sure to turn heads as much for its beauty as its ability to solve tough problems, Fibo Wall Panels are now available in the United States through a partnership between Innovate Building Solutions and FiboUSA. The 90-day public relations blitz targets builders, developers, designers, architects, remodelers and do-it-yourselfers (DIYers) through magazines in those verticals. Because Fibo Wall Panels can solve tough wet room challenges, the panels are perfect for bathrooms, showers, laundry rooms and kitchens. FiboUSA is exhibiting at the International Builders’ Show/KBIS this year and we are targeting reporters attending that show and others in the space.

Denim Marketing coordinated public relations for Mohawk Industries leading up to and at the 2011 International Builders’ Show. During the show, their products were featured in the New American Home, as well as the VISION House. We created a press kit for the show focusing on their new products, set up one-on-one media tours and followed up with reporters after the show to ensure coverage. Mohawk products are always popular with the press due to their focus on renewable resources and the environment. Some of the products promoted in the booth and show homes included: Mohawk SmartStrand® carpet with DuPont™ Sorona®, Wear-Dated® Revive carpet, Mohawk Hardwood featuring Scotchgard™, Mohawk Laminate with GenuEdge Technology™ and Mohawk Ceramic Tile featuring Reveal Imaging™.

Hettich America L.P. worked with Denim Marketing as its public relations agency of record for a decade. As a leading supplier of quality furniture hardware products and programs which carry innovative features and value-added benefits, Hettich America wished to enhance its presence in wood working, furniture, cabinetry and kitchen and bath. Denim Marketing worked on new product launches, trade shows, press kits, media tours, by-lined articles and much more on behalf of Hettich. The Denim team had the pleasure of coordinating media at the International Woodworking Fair, Interzum, AWFS, NeoCon, Closets and KBIS. As part of Hettich International, Hettich America offers its customers the experience of one of the world’s largest manufacturers of functional hardware.  Hettich is known worldwide for guaranteed reliability, advanced design and exacting standards.

Don’t chance your next trade show or product launch, make an investment in public relations for your kitchen and bath products. At Denim Marketing, we are happy to work on a short or long-term public relations project to score media coverage and help set your company apart from the competitors.  Contact us via this website or at 770-383-3360 for more information on how we can form a strategic public relations partnership.

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