Social media is an integral part of our lives in today’s digital age. It’s not just a platform for personal connections and entertainment; it also holds immense potential for businesses to enhance their brand presence and connect with their target audience. While many companies including home builders and developers focus on creating a solid social media strategy, they often overlook one of their most valuable assets: the employee factor.
In this blog post, we’ll explore why your employees should be your number-one fans on social media and how Denim Marketing can help you leverage this powerful resource!
Build Professional Credibility & Expand Networks
Engaging employees on social media helps build and strengthen their professional credibility, enabling them to grow their networks and enhance their reputation as industry experts. By actively sharing expertise, insights, and experiences, they establish themselves as trusted voices within their field. This benefits them personally and reflects your home building or development companies expertise and knowledge positively. Moreover, as employees connect with other professionals in the industry, it opens doors to collaboration, partnerships and new business opportunities.
Shape Organizational Reputation
Social media plays a vital role in shaping a business’s reputation, especially during challenging times. When employees actively support your brand online, they become ambassadors who can effectively manage issues and crises. Their authentic voices and personal experiences can help alleviate concerns, build trust, and demonstrate the organization’s commitment to transparency and accountability.
According to Fast Company, “content shared by employees…gets eight times more engagement than content shared by brand channels and is reshared 25 times more frequently.” By standing together as a united front, employees showcase the strength of the company culture and values, reinforcing a positive image in good and bad times.
Drive Brand Awareness & Foster Positive Sentiment
Employee advocacy on social media directly impacts brand awareness and sentiment. By actively promoting your organization, employees broaden the company’s reach and introduce your brand to their networks. A study conducted by LinkedIn showed that employee networks are typically 10 times larger than a company’s follower base. This expanded reach allows home builders and developers to tap into new audiences and potential customers not yet aware of your brand! Moreover, when colleagues share posts, the message is perceived as three times more authentic, breaking through the clutter of everyday advertising and resonating with audiences on a deeper level.
The Power of Engagement
Engaging employees as social media advocates contributes to talent recruitment and retention, showcasing a positive work culture and attracting like-minded individuals. When employees proudly share their company’s achievements, values and work experiences, they become brand ambassadors to external audiences and their peers and professional networks. This amplifies your employer branding efforts and positions your business as an employer of choice.
Make it Effortless
To successfully implement an employee advocacy program on social media, make the process easy and seamless for employees. Provide clear guidelines, best practices and examples of content they can share. Creating ready-to-share templates and pre-approved messages ensures compliance with branding and messaging guidelines, making it effortless for employees to actively participate. Consider implementing an employee advocacy platform that simplifies content sharing, tracks performance metrics, and provides insights into the impact of their social media efforts.
Track the Impact
Establishing key performance indicators (KPIs) is crucial to measure your employee advocacy program’s impact effectively. Start by tracking the participation rate to gauge the level of buy-in within your workforce. Additionally, monitor metrics such as new followers, post reach, engagement, website traffic and referrals to assess the success of your employees’ social media activities. Regularly review and analyze these metrics to identify trends, areas for improvement and success stories.
Need help getting started? Contact Denim Marketing at 770-383-3360 or online to kickstart your social media strategy!
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