Strategic Marketing – The Pattern for Success

Strategic marketing is the pattern Denim Marketing uses to cut the cloth for all of your marketing initiatives. It is a process that moves us from a nebulous set of wishes to a solid set of measurable and attainable goals, and then to an actionable plan that produces results. Every company needs a strategic marketing…

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Find the Right Social Media Fit

Social media platforms vary as widely as different fits of jeans – skinny, flared, boot-cut or straight. Every site has its own nuances. For instance it is considered acceptable, maybe even mandatory to use hashtags on Instagram and Twitter, but on Facebook hashtags are really only acceptable when they are used for contests and promotions.…

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Campaigns Amp Up Traffic

Like rhinestones or embroidery on pockets, marketing campaigns and promotions can attract a little more interest. Many companies embrace social media, blogging, and email marketing to attract business. However, when it’s time to launch a new product, offer an incentive or just reach some new eyes, a campaign works across multiple channels to achieve the…

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Tried and True Tactics – Public Relations

While it can be easy to be distracted by every new bell and whistle on the social media forefront, few marketing tactics are as effective at promoting businesses as good, old-fashioned public relations. The truth is that many companies spend excessive amounts of time posting to social platforms while not spending any time garnering coverage…

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