To accommodate social-distancing guidelines, most home builders required appointments during Coronavirus for all buyers. Now that virus restrictions are easing, many home builders are still requiring appointments for buyers interested in their homes with varying levels of flexibility. This pandemic-driven change has brought many other benefits for home builders during the buying process, which indicates…
Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…
When creating social media graphics or marketing collateral for an upcoming promotion, the application of graphic design is vast and versatile. For anyone who wants to create great graphics but does not know where to start, Canva is one of the best resources available. Canva is a free online platform that enables users to conveniently…
Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing invite you to join them for Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series. Hosted once a month on Fridays at noon E.T., Sales & Marketing…
Chatbots are a hot topic in the home building industry. With record numbers of leads coming into websites, many builders are scrambling to find ways to answer all of them. In addition to providing a first response to interested buyers, chatbots also interact with customers in an innovative way. “Are Chatbots & Automation Taking Over…
In the world of digital marketing, it’s highly important to stay up to date on the latest trends to create a marketing strategy that is consistently successful. To address this need, Denim Marketing launches The Marketing Thread, a new video series featuring marketing tips and the newest marketing trends. Hosted by Denim Marketing’s Digital Content…
Reach, Engage, Accelerate was a conversation about areas of focus essential for homebuilders that want to strengthen their relationships with customers and the buyer’s journey. Also addressed was the importance of ensuring marketing and sales teams work together to expand the company’s overall reach and buyer engagement. If you missed the first Sales & Marketing…
Courtney Stewart, Senior Account Manager at Denim Marketing was recently interviewed by Anya Chrisanthon about personal branding on Anya’s New Construction Marketing Podcast. In the episode, Courtney goes into detail about what personal branding is and how it influences your brand. As Senior Account Manager, Courtney manages a variety of clients including some of Denim…
Do you ever feel like all you do is react? Let’s talk about proactive marketing and sales! Join us on Friday, August 14, 2020 at 2 p.m. for our next WEBINAR: 2020 Vision – It’s a Game Changer–Stop Majoring in the Minors, Focus on What Matters. Whether you are a salesperson who feels like you…
Join us for 2020 Vision: It’s a Game Changer, our new webinar series on the second Friday of every month. It isn’t just the rules that have changed; we are playing a completely different game now. Home building started strong in 2020, sales were up and inventory was low, then along came COVID-19, a pandemic…
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