Sales & Marketing Power Hour recently hosted its annual Lasso-style Roundup webinar. This gathering of industry thought leaders got started with an animated discussion on the merits of fruit cake and other Christmas traditions. A lively discussion followed on the new year and planning for sales and marketing during these changing times. So, what should…
As an agency highly involved in the homebuilding industry with a focus on staying up to date on the latest marketing trends, Denim Marketing is thrilled to serve as a Silver Sponsor of the 2022 Home Builder Digital Marketing Summit. Hosted by Blue Tangerine and Outhouse, this year’s event returns in-person to Phoenix, Arizona. Taking…
Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, kicks off its 2022 series by moving to Hump Day! The first webinar is Wednesday, February 23 at noon E.T., so mark you calendars. As always, Sales & Marketing Power Hour is hosted by the dynamic duo Kimberly Mackey of…
Denim Marketing is thrilled to announce three team members are returning to present a total of four sessions at the International Builders’ Show (IBS) February 8 – 10, 2022, in Orlando, Florida. Topics include brand messaging, ‘Buy Now’ buttons on home builder websites, social media ad targeting and selling new homes through Instagram. Presented by…
There is lots of confusion about what content to use where, what makes good content and how to identify the best use for content. Lots of noise out there, lots of people vying for attention. What is your best content strategy? Deciding where certain content should be shared – whether through social media, blogging, email…
Due to the emergence of the COVID-19 pandemic, many companies have transitioned to remote or hybrid work styles to accommodate social distancing mandates. Although this work model offers greater flexibility, the transition can be challenging and requires intentional practices to fully adapt. From preserving company culture to maintaining a work/life balance, several factors contribute to…
A strong media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy media pitches and compelling, well-written content. Creating a transparent relationship between a business and journalists is a crucial way to connect with the intended target audience. Hosted by Digital Content Producer Todd Schnick and various Denim Marketing team members, The Marketing Thread…
Creating an engaging social media presence for your business is a crucial way to connect with the intended target audience. Social media is centered around reaching new audiences and forming relationships. To engage social media users, businesses share engaging content that interests and resonates with the target audience. Hosted by Digital Content Producer Todd Schnick…
To accommodate social-distancing guidelines, most home builders required appointments during Coronavirus for all buyers. Now that virus restrictions are easing, many home builders are still requiring appointments for buyers interested in their homes with varying levels of flexibility. This pandemic-driven change has brought many other benefits for home builders during the buying process, which indicates…
Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…
Update your browser to view this website correctly.Update my browser now