Google Marketing Insights for 2022

You know when you have a question, chances are thousands of others have had it, too, and it will auto populate when you start typing it into Google, right? Well, there are some questions that are asked so much on Google, they give a peek into the collective psyche of consumers. Recently released Google consumer…

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Sales & Marketing Power Hour Moves to Hump Day

Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, kicks off its 2022 series by moving to Hump Day! The first webinar is Wednesday, February 23 at noon E.T., so mark you calendars. As always, Sales & Marketing Power Hour is hosted by the dynamic duo Kimberly Mackey of…

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2022 Sales and Marketing Forecasts: Lasso Roundup

2022 is on the horizon, and it’s time to assess your business strategies for the new year! Throughout the past year, several events unfolded that shaped the course of the homebuilding industry’s sales and marketing strategies from social distancing regulations to a hot market with high demand and low inventory. We’re taking a look into…

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Top 5 Marketing Resolutions for 2022

The New Year is right around the corner. Are you ready? If you haven’t started planning for marketing in the new year, or even if you have, here is a list of our top 5 marketing resolutions for 2022. Resolutions are great ways to evaluate your business and make improvements. After all, improvements and adjustments…

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Denim Marketing is a Best of Georgia Winner

The votes have been counted and the results are in! Denim Marketing is a 2021 Best of Georgia® winner in Georgia Business Journal’s annual readers’ poll. Denim is honored in the Business & Creative Services category as a Top Marketing Firm. Georgia Business Journal readers and editors have weighed in on the best of everything…

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The Netflix Effect: Marketing to Today’s Buyer

Netflix implemented change. Who remembers going to Blockbuster and browsing through rows and rows of VHS videos? You had to rewind before you returned the VHS or you were charged a fee! You could reserve titles that were coming out and wait a few days or a week with anticipation to get them. After that,…

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Modern Elements Highlighted in The Stitchery Rebranding

Denim Marketing worked with Stephanie Bradshaw, owner of The Stitchery in Rome, Georgia, on rebranding her boutique local shop with a fresh new look. With the direction of creating an upscale, modern brand and including both a bird and a sewing machine, Denim Marketing Creative Director Dina Gundersen accepted the challenge. “Our goal was to…

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How to Promote Diversity, Equity & Inclusion

Diversity, equity and inclusion (DEI) are important concepts to put into practice, especially within the homebuilding and real estate community. This industry is largely comprised of white, male leadership, and it’s time to promote greater workplace diversity and encourage the inclusion of diverse perspectives. If you weren’t able to attend the Sales & Marketing Power…

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Instagram: All the Nitty Grid-y

With over 1.3 billion users, Instagram is one of the most popular social media platforms in the world. There have been several shifts since its start in 2010, and today Instagram is an ever-changing platform with a complex algorithm and new updates at every turn. From a business standpoint, maintaining merely a general understanding of…

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