Denim Marketing, an Atlanta-based agency specializing in strategic marketing for the homebuilding industry, earned eight OBIE Awards at the 46th Annual OBIE Awards, including one Gold for its Small Builder Package and seven Silver honors. Designed for smaller homebuilding companies, Denim Marketing’s Small Builder Marketing Package combines strategic marketing, public relations, blog content optimized for…
Successful home builder marketing requires more than visibility. Builders must understand what captures buyers’ attention, create content that prompts action and ensure their teams respond effectively when prospects reach out. At the 2027 International Builders’ Show (IBS), Carol Morgan, president and founder of Denim Marketing, will share strategies for addressing these challenges in two education…
Denim Marketing is the proud sponsor of Atlanta Real Estate Forum Radio, which recently earned a spot on FeedSpot’s Top 100 Atlanta Podcasts. The show ranked No. 11 among popular Atlanta podcasts and No. 1 among all ranked real estate podcasts, moving up five spots from its No. 16 ranking in 2025. For Denim Marketing…
Carol Morgan, founder and president of Denim Marketing, has been named President of HomeAid Georgia as the nonprofit celebrates 25 years of building new lives for individuals and families experiencing or at risk of homelessness. As HomeAid Georgia marks its 25th anniversary, Morgan will help lead the organization through a period of strategic expansion beyond…
Denim Marketing, a leading Atlanta-based agency specializing in strategic marketing for the homebuilding industry, earned top honors for its work marketing Knight Walk at Howell Station, a boutique townhome community in West Midtown. The agency’s creative campaigns for the community captured two Gold and one Silver award at the 45th Annual OBIE Awards. Denim Marketing…
Click-through rates (CTR) for websites have dropped 20% overall and as much as 35% on pages featuring AI Overviews, while impressions are up 40% year over year. What does this mean for home builders? Potential home buyers are seeing more content but engaging less directly, signaling that many are finding answers before visiting a builder’s…
Atlanta Real Estate Forum Radio was recently honored with a spot on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th among some of the city’s most well-known shows, and number one out of all ranked real estate podcasts. Standing alongside popular podcasts like Atlanta Falcons Nation, Southern Vangard and The Mark Arum Show, this recognition highlights…
When it comes to driving traffic to your business, there are more tools than ever before. With more options comes more complexity and many builders are left asking: What’s the right mix between traditional marketing tactics and the fast-evolving world of digital channels? There is no one-size-fits-all formula, just a winning approach: integration. Courtney Stewart,…
Carol Morgan, founder and president of Denim Marketing, has joined the HomeAid Georgia executive board as its 2025 Vice President. Morgan joins HomeAid Georgia President Jonathan White of Meritage Homes, Treasurer Tom Bowers, president of the Lennar Atlanta Division and Secretary Ronnie Cline, who also serves as VP of construction for the Taylor Morrison Atlanta…