With the overwhelming number of people on social media, and the percentages growing every year, it is no longer an option for businesses to be absent from certain platforms. In order to grow as an industry or company and stay relevant to the appropriate audience, social media interaction is key. Learning which sites to be…
Among the most prevalent trends in the home building industry is a push to get vocational and technical trades back into high schools. And, even more than that, to educate parents and students that construction jobs are high paying, valid career choices. Students can enter the work force after skills training or a two-year technical…
How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked. What did it cost? What is the return on…
We are excited to announce that Denim Marketing is now a Facebook Marketing Partner! The new tools and resources gained coupled with our experience and knowledge for marketing makes us the ideal social media agency to take on any and all of your company’s Facebook marketing needs. What is a Facebook Marketing Partner? Facebook Marketing…
The following is an excerpt on hiring sales professionals from the Three-Part Series, “Fantastic Sales People and Where to Find Them.” So often in our industry, sales managers and division leadership call me to let me know they are in the process of hiring sales professionals and have an opening for a salesperson, but they…
Continue your life-long learning from the comfort of your own office or home. This fall, NAHB eLearning presents Social Media Marketing for Your Business. This three-part eLearning webinar, developed by Denim Marketing’s President Carol Morgan and NAHB, is a deep dive into how social media fits into an overall marketing plan. The six hour course,…
In business, we all have conferences and events that we look forward to each year, and the Women in Residential Construction conference presented by Professional Builder and Professional Remodeler magazines is one that most of the Professional Women in Building leadership looks forward to all year. This conference is literally an oasis in the desert.…
Carol Morgan recently joined John Druckenmiller on the Hometown Headlines Podcast to discuss how social media enhances brand presence. This lively segment was recorded at Brand RED in Rome, Georgia. (Check out this cool marketing company for your company’s photography, video and audio needs.) You can tune in and download the entire podcast here. Or…
The HBASC Convention is back at Hilton Head Island this year from August 9- 11 and I get the pleasure of attending to present two sessions – one is a social media seminar – 5 Things You Should be Doing in Social Media, and the other has become a crowd favorite since its revision late…
Having a plan is important, whether you are hiking the Appalachian trail, building a house or conducting strategic social media. Atlanta intown home builder Van Hardimon Homes hired the Denim Marketing team to create a strategic approach to his company’s social media marketing, including Facebook, Instagram and advertising. As a boutique, in-fill builder, Van focuses…
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