Denim Marketing offers full service marketing including strategic marketing, public relations, social media, blogging, reputation management, promotions, campaigns, graphics, advertising, SEO and websites.
Generation Z now comprises more than 40% of the world’s population, and is far too big to ignore. Consisting of those between 18 and 24 years old, Gen Z is a causing major shifts in the consumer market with their perspectives and rising influence. While the COVID-19 (coronavirus) pandemic has thrown everyone a few curveballs…
In March 2020, Denim Marketing took over NterNow’s daily social media management with a goal to more effectively and consistently connect with the company’s target markets – homebuilders and Realtors. Within days, COVID-19 (coronavirus) broke out and it became clear that NterNow had a unique solution to selling homes during social distancing. As home builders…
Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…
Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…
If you spend time writing blogs or website content, you’ve probably seen or are familiar with image alt text. Alt text, or alternative text, is often overlooked in search engine optimization (SEO) by novices since it’s not visible on the web page. However small, this piece of information plays a critical role in web page…
Corporate Social Responsibility (CSR) is a hot topic, and for good reason. Consumers and companies alike make decisions on where to purchase goods and services based on whether companies are doing their part. And, for companies willing to promote their corporate social responsibility, the public relations payoff can be huge. Denim Marketing recently had the…
E&T Horizons, a certified WBENC women’s business enterprise, recently hired Denim Marketing to expand the reach of its business to consumer (B2C) product lines which include the Design By Intent® Innovato line of SwapAble® modern bathroom and shower furniture and accessories that are safe and functional, beautiful and elegant, as well as a full range…
Turn your business’s raving fans into content creators with user-generated content. As traditional marketing methods becomes less and less effective, we have seen a significant rise in user-generated content on social media and online. Today’s customers value and trust the opinions of others, often times more than the business or brand itself. As a result,…
Carol Morgan, founder and president of Denim Marketing recently joined Kevin Weitzel and Greg Bay on The Homebuilders Digital Marketing Podcast to discuss the importance of having a strategic public relations (PR) and social media plan in place. In the podcast, Morgan dives deep into the difference between PR and social media and some of…
Dennis O’Neil, President of ONeil Interactive, founded his company in 2008. Focused on increasing homebuilder sales through technology. His firm is insanely curious about consumer experience and how technology shapes this experience. In his role as president, his responsibilities primarily consist of leading the 16-person team of smart professionals, Dennis is a daily contributor to…
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