“Social Media Marketing for Your Business,” Carol Morgan’s fourth book on social media will be released by NAHB Builder Books at the International Builders’ Show in Orlando in January 2018. Carol takes a different approach with this book than her past social media books. Where previous books were more “how to” set up the various social media sites; this book takes a deeper look into the “why” of social media.

Carol states, “Most companies have a website, Facebook page and Twitter or various other social media accounts. However, often what they are missing is the strategy to make them work together and produce results that meet goals.” This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.

A well designed marketing program must start with a strong foundation comprised of your website, brand and content. Carol comments, “Once that foundation is established, you can build upon it by sending traffic to it. My new book, “Social Media Marketing for Your Business” shows you how to create a winning marketing plan by carefully setting goals, creating strategy and targeting audiences.” This book takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component.

The key learning points of the book are to teach readers how to:

• Create a cohesive content plan with strategy and goals
• Set goals and measure their success
• Increase website traffic
• Manage your online reputation
• Maximize your engagement and interaction on Facebook, Twitter, YouTube and more.

Carol’s decades of experience in marketing have helped many companies build their marketing foundation. A beautifully designed website and Facebook page full of information are not enough to work on their own to drive traffic. A company requires a solid foundation and all pieces of the marketing puzzle working together in order to achieve a successful marketing strategy. If the foundation consisting of the company’s website, brand and content is missing important pieces or working independently of each other, then the company will have huge holes in its marketing strategy and could be missing out on effectiveness, not to mention its target market. The importance of having strong marketing tools in every area of the strategy is a central theme to Carol’s book.

“Social Media Marketing for Your Business” teaches readers how to build a big-picture marketing strategy and maintain the strategy through the use of each individual marketing tool. Key areas covered include creating a cohesive content plan with strategy and goals, setting goals and measuring their success, increasing website traffic, managing online reputations, maximizing engagement on social media and more.

Pick up your copy of “Social Media Marketing for Your Business” during the International Builders’ Show in Orlando January 9 to 11 at the Builder Books booth. The book will also be available online from www.BuilderBooks.com, Amazon and Barnes & Noble. So, visit your favorite bookstore after the New Year to get a copy.

Carol is available to speak to your association, chamber of commerce or other business association. Contact her at 770-383-3360 or via the Contact Us on this site to schedule her seminar.

Contact Denim Marketing today to create a marketing strategy that fits your company comfortably.