Denim Marketing won a Platinum Hermes Creative Award for our outstanding public relations campaign supporting the launch of Mira Raleigh, a new luxury apartment community in downtown Raleigh, North Carolina. During the 90-day campaign, Denim Marketing secured 21 high-impact media placements in both consumer and multifamily industry outlets, raising visibility for the Class A apartment community among target audiences.

“Mira Raleigh presented the perfect opportunity to blend lifestyle-driven storytelling with strategic multifamily media outreach,” said Carol Morgan, President of Denim Marketing. “From the start, we positioned Mira as a luxury community redefining urban living in Raleigh. The results speak for themselves—this campaign demonstrates the power of compelling storytelling coupled with an understanding of how to pitch media.”

Mira Raleigh Media Coverage

Media coverage spanned influential outlets such as Yield Pro, Triangle Business Journal, Multifamily Biz, Triangle Tribune, Raleigh News & Observer, Durham Herald-Sun, ABC TV 11, Upstract and Multifamily Press, among others. The campaign was intentionally crafted to reach both consumers seeking upscale urban residences and investors and real estate professionals tracking market trends in luxury multifamily housing.

Public Relations for Apartment Communities

Known for delivering results-driven public relations strategies, Denim Marketing has a long-standing reputation for working with home builders, developers, Build-to-Rent (BTR) general contractors and investors, and multifamily apartment communities across the Southeast and Sunbelt. The Mira Raleigh campaign is the latest in a series of successful launches that showcase Denim’s commitment to excellence in apartment public relations and storytelling that drives leasing, awareness and brand equity.

More on Mira Raleigh

Developed by a joint venture between Origin Investments, Spandrel Development Partners and Capital City Urban Development, Mira Raleigh is a 288-unit luxury apartment community now leasing at the southern edge of Raleigh’s central business district. With a mix of studio, one-, and two-bedroom apartments, Mira blends Southern charm with smart home technology, premium finishes and an unmatched amenity package. Residents enjoy everything from a resort-style saltwater pool and rooftop sky lounge to a 2,600-square-foot coworking facility, podcast room, pet spa and cutting-edge sports simulator.

Strategically located near Fayetteville Street and adjacent to the $387.5 million expansion of the Raleigh Convention Center, Mira Raleigh is redefining what it means to live, work and thrive in downtown Raleigh.

Hermes Awards

The Association of Marketing and Communication Professionals administers the Hermes Creative Awards. This organization fosters and supports the efforts of marketing and communication professionals.

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