Get a head start on your 2024 International Builders’ Show experience by enrolling in NAHB’s IBS pre-show courses. These sessions, which require an additional registration fee, are a unique opportunity to deepen your understanding before the main event.

The IBS 2024 pre-show will launch with 15 comprehensive educational courses hosted at the Encore Hotel. These sessions, organized by the National Association of Home Builders (NAHB), aim to expand your knowledge base with a deep dive into various homebuilding industry-related topics. Attendees will benefit from interactive learning sessions and can earn NAHB Continuing Education Units (CEUs). These courses are not just educational but interactive, creating a platform for sharing practical industry insights to reinforce learning.

Click here for all Pre-Show Education.

The National Association of Home Builders chose Carol Morgan to author “How to Craft a Winning Digital Marketing Strategy” due to her extensive expertise in homebuilding industry marketing. As the founder and president of Denim Marketing, Morgan’s proven track record in developing successful marketing strategies makes her a leading expert. Her recognition in the field, combined with her ability to convey complex marketing concepts effectively, aligns with NAHB’s educational objectives. Morgan’s innovative approach, especially in digital marketing, is invaluable for industry professionals. Her experience and insights are crucial for educating and equipping course participants with cutting-edge marketing skills.

How to Craft a Winning Digital Marketing Strategy

Monday, February 26, 9 a.m. – noon

This course is designed for home builders and emphasizes the importance of a solid marketing foundation – your website, branding and content. It covers strategies to attract potential buyers and convert them into leads, using tools like PR, social media, video, email marketing, and more. You’ll also learn how to create an effective marketing budget. Get Course Details. 

The second part of this series was authored by Greg Bray, Owner of Blue Tangerine. Look for it to be offered before the show as well.

Website Best Practices for Maximum Lead Generation

Monday, February 26, 2 – 5 p.m.

Aimed at home builders, this course provides insights into optimizing websites for lead generation. It covers key technology choices, building trust and developing impactful calls to action. Strategies for driving targeted website traffic, including SEO and social media, are also discussed. Get Course Details.

NAHB’s educational efforts, including these pre-show courses, are generously supported by Lowe’s for Pros, demonstrating a commitment to the growth and development of industry professionals.

These valuable courses will be available online through NAHB throughout the year, providing flexible learning opportunities. Additionally, local Home Builders Associations may offer these courses in person, bringing the learning directly to your community.