Denim Marketing is thrilled to announce three team members are presenting at the 2021 International Builders’ Show (IBS). Presented by the National Association of Home Builders, (NAHB) the show is being held virtually for the first time, and the 2021 IBS Virtual Experience (IBSx) will feature real-time, semi-live and recorded presentations for an extended programming experience for virtual attendees.

For a total of five presentations, including two Building Knowledge, two Tech Bytes sessions and one Shop Talk, Denim team members offer virtual attendees a variety of marketing knowledge including seminars on social media strategies, benefits of working remotely, Facebook ads and Instagram tactics.

Denim Marketing President and Founder Carol Morgan is speaking at the show for the 15th consecutive year. A sought-after speaker on marketing and business practices, she is presenting the following Building Knowledge sessions:

• Social Media for All: Strategies for Large & Small Builders in 2021
  • Semi-live on Tuesday, February 9, 2021, from 1 to 1:45 p.m.
• #ReplyPost: Social Media Engagement
  • Live during Shop Talk on Tuesday, February 9, 2021, from 4:30 to 5 p.m.
• Pants Optional: Why Working Remotely Can Be Better for Operations & Company Culture
  • Semi-live on Thursday, February 11, 2021, from 1 to 1:45 p.m.

Social Media for All is a panel discussion where a small, medium and large builder share what works well for them on Facebook and the social media tactics they focus on for the best return on investment related to paid and organic posts. Pants Optional, also a panel discussion, explores if a permanent telecommuting environment is a realistic option for companies.

Senior Account Manager Courtney Stewart returns for the third year to present the following Tech Bytes Session:

• Beyond ‘Boost’: Effective Facebook Ad Setup
  • On-demand

With more than 86% of U.S. marketers using Facebook and social media advertising overtaking traditional print media, it is clear people see the value in advertising on Facebook. This session shows how to achieve specific goals, target the right audience and design creative ads to get the best return on social media ad investment.

Lastly, Account Manager Mandy Holm returns for the third consecutive year to present the following Tech Bytes Session:

• Instagram: All the Nitty Grid-y
  • On-demand

When approached strategically, Instagram can not only help home builders connect with their target audience, but also increase brand identity, audience engagement, lead generation and conversions. This Tech Bytes session explains how to implement a strategic Instagram plan by creating a cohesive Instagram grid, determining optimal Instagram content, understanding the pros and cons of a dedicated Instagram landing page on the website, utilizing strategic hashtags and more.

IBSx attendees can access new product launches, live demonstrations and more than 100 semi-live and on-demand education presentations featuring the latest products, trends and best practices to wow customers and strengthen businesses. Semi-live sessions, while pre-recorded, feature a “virtual stage” for speakers to answer questions in real-time, while on-demand sessions will be immediately available when the IBSx platform goes live on February 9, 2021, as some of the first presentations available for viewing.

Taking place virtually February 9 – 12, 2021, this year marks the 77th anniversary of the world’s largest annual light construction show. IBSx combines the best of the in-person Builders’ Show with new, interactive online experiences to create a can’t-miss event for the residential construction industry. Visit www.BuildersShow.com for complete details regarding exhibitors and education sessions.

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