Attention home builders! It’s time to reimagine your marketing strategy. Your most potent sales force isn’t a seasoned Realtor or a flashy ad campaign. It’s your customers! Consumers trust their peers more than ever in an era dominated by social media and word-of-mouth. This presents a golden opportunity for home builders: transform clients into enthusiastic…
President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing…
Howdy partner! It’s that time again. Yup, you guessed it, it’s your favorite time of the year! It is time for our annual Sales & Marketing Power Hour Lasso Roundup on Wednesday, December 4 at noon ET! This is your one-stop shop to find out what you need to know to head into 2025…
Denim Marketing, a leader in innovative marketing solutions for new home builders and developers, has achieved a remarkable milestone by winning 10 OBIE Awards at the 44th Annual OBIE Awards ceremony. Carol Morgan, Founder and President of Denim Marketing, comments, “These 10 OBIE Awards are a testament to our team’s dedication and creativity. Each project…
The recent National Association of Realtors (NAR) ruling has introduced significant changes to the real estate landscape, and home builders must be proactive in understanding how to adjust. In a recent Sales and Marketing Power Hour, industry leaders Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing shared their expertise on navigating…
Denim Marketing is participating in the Home Builder Digital Marketing Summit for the third year in a row. This year’s event, hosted by Blue Tangerine and Outhouse, takes place October 23 – 24, 2024 in Raleigh, NC. The event promises to be bigger and better than ever, with a jam-packed agenda of learning, networking and…
Prospective homebuyers are on the fence. Many are pondering whether now is a good time to buy, considering the higher interest rates, the pending election and home price appreciation. This means it’s more important than ever to create a blueprint for success for home builder lead generation. Implementing a marketing strategy that effectively identifies and…
Are you tired of watching potential homebuyers slip through the cracks of your leaky sales funnel? It’s time to plug those leaks and supercharge your sales process! Our August Sales & Marketing Power Hour on Wednesday, August 7, took a deep dive into how to Fix Your Leaky Sales Funnel. Hosts Kimberly Mackey and Carol Morgan…
In today’s saturated market, it is often difficult for homebuyers to determine which homebuilder is the best selection. Your marketing strategy can make or break your quarterly sales goals. In a homebuying world complicated by high interest rates, high home prices and market uncertainty, consumers need a brand they can trust and rely on to…
How home builders market homes is going to change. In April 2024, a federal judge approved the NAR settlement – details on it at the National Association of Realtors site. This will create sweeping changes in how homes in the U.S. are bought and sold, but don’t panic; as a home builder, what you need…
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