Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…
As extreme weather, rising insurance rates and increasing natural disasters shape the housing conversation, how do builders and marketers successfully position new homes to continue to have strong sales in climate-challenged regions? Join us for the next Sales & Marketing Power Hour on Wednesday, June 11, 2025, at noon EDT as we tackle this timely…
In the competitive homebuilding industry, your website is often the first impression potential buyers have of your brand. So, why is a well-designed website crucial? It’s more than just aesthetics; it’s about creating a user-friendly experience that keeps buyers engaged. But it’s also about setting a positive tone for their interaction with your brand. A…
Feeling like your content is shouting into the void? Wondering why your audience isn’t connecting? The answer might be more straightforward than you think. It’s all about consistency. Building trust and engagement takes more than just a few sporadic posts. It requires a well-structured content strategy. It’s true! Consistency is the cornerstone of compelling content.…
When most people hear the word “brand,” their minds immediately go to logos, fonts and colors. While these visual cues are important, they’re only the surface of what branding truly means. A powerful home builder brand connects emotionally with its audience, builds trust and tells a story that resonates at every touchpoint—from a website visit…
Join us for the next Sales & Marketing Power Hour on Wednesday, April 9, 2025, at noon ET as we dive into one of the most important—and evolving—topics in digital marketing: Blogging and Vlogging in the Age of AI. In this month’s session, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes…
Dear Diary, In a world of new floor plans, communities and incentives, promotions need to be a bit like a favorite pair of jeans—durable, versatile and, most importantly, fit just right. Denim Marketing thrives at creating impactful home builder marketing promotions that feel like that perfect pair—reliable and comfortable with a strategy that garners results!…
The 2024 Online Homebuyer Mystery Shop Report results are in. Compiled by Blue Gypsy Inc, Denim Marketing and Melinda Brody & Company the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the 2024 Builder Top 200 List. The…
Carol Morgan, founder and president of Denim Marketing, has joined the HomeAid Georgia executive board as its 2025 Vice President. Morgan joins HomeAid Georgia President Jonathan White of Meritage Homes, Treasurer Tom Bowers, president of the Lennar Atlanta Division and Secretary Ronnie Cline, who also serves as VP of construction for the Taylor Morrison Atlanta…
Denim Marketing’s Vice President of Client Services, Courtney Stewart, takes the stage at the 2025 International Builders’ Show to share valuable insights with industry professionals. The show runs from February 25 – 27, 2025, at the Las Vegas Convention Center and remains the premier event for residential construction, celebrating its 81st anniversary this year. This…
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