Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing invite you to join them for Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series. Hosted once a month on Fridays at noon E.T., Sales & Marketing…
In 2009, Mickey Mellen with GreenMellen left his day job to start building websites on the side. He was also responsible for running a fairly lucrative blog, Google Earth Blog. After work kept pouring in, Mellen quickly realized he needed more help. So, later in 2009, he created GreenMellen with friend and designer Ali Green.…
In this day and age, social media is a major component in any marketing strategy, but especially when it comes to selling homes and increasing brand awareness. While most home builders maintain a corporate presence, whether it be on Facebook, Instagram or another site, many are extending their social media presence to now include community-specific…
Good market, bad market or great market? For home builders, 2020 was a fantastic market and 2021 started the year off with a bang. Is this momentum sustainable? I’ll leave that answer to you, but one thing is for sure, it is a highly price-sensitive market and it is important to focus on tried and…
Carol Morgan, founder and president of Denim Marketing, recently joined the Advisory Board of Oglethorpe University’s Q. William Hammack, Jr. School of Business (HSB). In her role, Morgan will contribute her expertise to the development, refinement and implementation of the Hammack School of Business mission of helping students become leaders who make a difference. “As…
There is no doubt that 2020 was a whirlwind of a year related to marketing for new homes and creating marketing content that resonated. The year started off with a bang and then things got even crazier with the outbreak of COVID-19 (coronavirus). Denim Marketing wrote and rewrote copy for clients depending on shelter in…
Denim Marketing is thrilled to announce three team members are presenting at the 2021 International Builders’ Show (IBS). Presented by the National Association of Home Builders, (NAHB) the show is being held virtually for the first time, and the 2021 IBS Virtual Experience (IBSx) will feature real-time, semi-live and recorded presentations for an extended programming…
Contrary to popular belief, Pinterest isn’t just a place for sharing the latest viral recipes, workout routines or DIY projects. The platform is also a great space for marketing brands and sharing newsworthy content. While many still consider Pinterest to simply be a virtual scrapbook, the platform is quickly proving itself to be a powerhouse…
From commercial development to active adult communities to large scale master-planned communities with golf and resort-style amenities, Denim Marketing has lived, worked and played in this space since 1999. There are too many highlights to mention, but we have detailed a few of our public relations and blogging successes in this article. Denim Marketing is…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most home building companies overlook PR and all the opportunities it can afford their company. Maybe they just don’t see the value? Maybe they don’t understand it? Or, perhaps they are scared of the element they…
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