Denim Marketing, an Atlanta-based agency specializing in strategic marketing for the homebuilding industry, earned eight OBIE Awards at the 46th Annual OBIE Awards, including one Gold for its Small Builder Package and seven Silver honors.  

Designed for smaller homebuilding companies, Denim Marketing’s Small Builder Marketing Package combines strategic marketing, public relations, blog content optimized for search and AI discovery, and social media management. The package gives builders access to coordinated marketing services tailored to their needs and budgets. 

“Today’s housing market is challenging, and builders of every size need a strong marketing strategy,” said Carol Morgan, founder and president of Denim Marketing. “Smaller builders may not have the resources for a full-service agency. As a small agency ourselves, we understand the need for practical solutions that meet businesses where they are. Our Small Builder Marketing Package makes strategic marketing more accessible with services designed around the realities of running a smaller homebuilding company.” 

The agency’s award-winning work for clients also demonstrated the impact of targeted, data-driven marketing. For Peachtree Residential, two email campaigns reached 70,000 strategically selected recipients with targeted incentives designed to encourage interest in Atlanta-area new homes. The campaigns generated a 22.25% view rate and a 12.27% click-to-view rate, with link tracking revealing strong interest in specific communities, including Arden on Lanier, Hillshire and The Glade. Those insights helped inform subsequent emails, allowing the strategy to evolve based on recipient engagement.

For Traton Homes, Denim Marketing earned recognition for an integrated social media strategy connecting organic content, paid advertising and blog content through a shared content calendar. The campaign combined lifestyle storytelling and local-area insights with practical information for new home buyers. Social media traffic to the website grew 82.97% year over year, LinkedIn engagement increased 163.2%, and Meta advertising delivered 123.4% more results at a 71.4% lower cost per result.

Following a brand refresh in September 2026, Atlanta Real Estate Forum earned two Silver OBIE Awards for its redesigned website and subsequent marketing campaign. The work brought the platform’s refreshed identity to life across its digital presence and promotional efforts, creating a cohesive brand experience while continuing to connect Atlanta’s real estate community with industry news, market insights and homebuyer resources.

Denim Marketing’s 2026 OBIE Awards include: 

GOLD 

• Best Advertising Campaign Associate – Budget Under $10,000: Small Builder Marketing Package 

SILVER 

• Best Audio/Video – Video/TV Promotion: Small Builder Marketing Package 

• Best Website – Corporate – Associate: Atlanta Real Estate Forum 

• Best Email Marketing Message: Denim Marketing for Peachtree Residential 

• Best Social Media Application – Associate: Denim Marketing Facebook 

• Best Social Media Campaign – Builder/Developer: Traton Homes Social Media 

• Best Social Media Campaign – Associate: Small Builder Marketing Package 

• Best Marketing Campaign/Promotion – Associate – Budget Under $10,000: Atlanta Real Estate Forum 

Presented by the Greater Atlanta Home Builders Association and its Sales and Marketing Council, the prestigious OBIE Awards recognize excellence in new home marketing, design and sales. 

Denim Marketing provides strategic marketing, public relations, content development, social media management and AI search strategies for home builders, build-to-rent developers, trade associations, real estate media brands, private lenders and other organizations serving the housing industry.