Denim Marketing is once again sponsoring and attending the 2026 Builder Marketing Summit this fall (September 23-24) in Dallas! Hosted by our friends at Blue Tangerine and Outhouse, this special two-day event brings together home builder marketing teams and industry leaders to explore practical strategies for improving digital marketing, sales and leadership performances. With professional workshops, interactive breakout tracks, roundtable sessions and networking opportunities, expect to learn valuable skills and walk away with fresh ideas and implementable strategies to take your marketing and sales to the next level. 

We are honored to return both as a sponsor and a presenter, with our very own Carol Morgan offering two sessions focusing on the biggest shifts in home builder marketing today: Will AI Recommend Your Community? And a pre-summit masterclass, Connection Converts: Social Media that Drives Community and Sales. From understanding how AI and social media interrelate to strengthening social media and maximizing results, these sessions explore what’s next in the new digital age and help home builder marketers stay ahead of the curve.

Will AI Put Your Community on the Map? 

Wednesday, September 23 | 10:30 a.m. – 11:00 a.m.

One of the most valuable sessions to watch this year at the Home Builder’s Digital Marketing Summit is a timely presentation from Carol Morgan, who will dive into one of the biggest questions facing the home builder marketing industry today: Will AI recommend my community? 

As consumers increasingly turn to ChatGPT, Gemini and other AI-powered tools for help and inspiration, builders need to re-evaluate how they approach organic social media. It’s no longer about just creating content that fits well within an algorithm, but about producing content that helps AI understand you as a brand and why they should include you as a recommendation. 

AI doesn’t just learn from websites, it pulls from social media posts, articles, videos and more to determine which brands are trustworthy, credible and relevant. Every piece of content you make contributes to your digital footprint and helps AI better evaluate your company. 

In this fast-paced session, Carol will break down how organic social content can influence AI visibility and why consistent, educational content may be more valuable than investing in the latest trend. Attendees will learn how to create content that fits consumers’ needs, demonstrating expertise and building brand authority across all digital channels. 

Carol will share five types of social content that will help AI and your audience better understand and recommend your brand: 

• Homebuyer FAQs
• Community and Area Guides
• Educational Housing Content 
• Team Expertise and Thought Leadership 
• Customer Stories and Testimonies 

The takeaway? Don’t just create content for people to scroll past. Create content that helps people and AI understand what makes your brand worth choosing. 

Make Social Media Your Community Sales Secret

Tuesday, September 22 | 1 p.m. – 4 p.m.

Stop posting. Start performing. 

This three-hour, hands-on masterclass is designed for home builder marketing teams ready to turn social media and content into traffic, leads and authority—not just likes. 

What You’ll Learn 

Build a High-Impact Content Engine

Learn how blogs and everyday content can work harder for your brand by supporting SEO, AI visibility and ongoing marketing efforts. Turn routine updates into intentional communication that demonstrates expertise and builds authority. 

Discover What’s Working on Facebook and Instagram 

Get insights into how formats, content styles and paid strategies are actually driving engagement. Learn how to create social content that feels authentic, connects with your audience and delivers results without feeling overly polished. 

Turn Realtor Partners Into Brand Advocates

Your realtor network can be one of your most powerful marketing channels. Learn how to structure realtor advocacy programs that turn trusted realtor partners into brand ambassadors. 

What You’ll Walk Away With

This masterclass is designed to give attendees more than ideas. They’ll leave with practical tools they can put to work right away, including: 

• A blog strategy that supports search and AI visibility 
• Practical social media tactics aligned with current trends 
• A framework for leveraging Realtor partnerships
• A repeatable content system for sustained growth

Whether you’re leading a marketing team or managing digital content solo, Connection Converts offers an opportunity to sharpen your approach and create marketing that enhances your approach. Enhance your summit experience by registering for this pre-show event. 

Ready to Join Us? 

Are you ready to join? Secure a spot for two days in Dallas to learn forward-thinking ideas, real-world strategies and gain plenty of opportunities to network with other home builder marketing professionals. Register now.