As extreme weather, rising insurance rates and increasing natural disasters shape the housing conversation, how do builders and marketers successfully position new homes to continue to have strong sales in climate-challenged regions?

Join us for the next Sales & Marketing Power Hour on Wednesday, June 11, 2025, at noon EDT as we tackle this timely and essential topic: “Climate Challenges – Overcoming Objections in Climate-Challenged Environments.”

In this fast-paced, insight-rich session, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions welcome two powerhouse guests:

Randy Noel, President of Reve Inc. and former NAHB Chair
A second-generation homebuilder, Randy has built more than 2,000 homes and is hands-on with every step—from loan processing to plan selections. His work with the building code council and NAHB gives him a unique perspective on innovative construction techniques and resilience in design.

Mackenzie Payne, Staff Counsel with the National Association of Home Builders
Mackenzie has proven herself to be someone with great insights on the challenges faced with insurance in climate-challenged markets.

Kimberly will also share her personal experience of how new homes can outshine resale properties in markets facing climate risk—offering builders a powerful messaging strategy.

This session will arm you with:

✅ Talking points to address buyer concerns
✅ Strategies to position new homes as safer, smarter investments
✅ Marketing angles that highlight resilience, energy efficiency and insurance advantages

Don’t miss this high-impact conversation designed to empower your team with knowledge, confidence and creativity.

Save the Date!

Sales & Marketing Power Hour
Wednesday, June 11, 2025
Noon EDT
REGISTER HERE FOR THIS WEBINAR

Don’t miss this conversation packed with practical takeaways, expert insight and creative inspiration for content marketers in the homebuilding industry.

Upcoming SMPH Dates, all are Wednesdays:

• June 11, 2025
• August 13, 2025
• October 8, 2025
• December 10, 2025
• February 11, 2026

Sales & Marketing Power Hour is a webinar series hosted by the dynamic duo Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting. Created for new home sales and marketing professionals, Sales & Marketing Power Hour is a Silver Nationals award-winner. With the mission to provide ideas, tips and solutions to both marketing and sales teams in the new home industry,

Sales & Marketing Power Hour offers efficient practices and helpful advice on what is working in today’s real estate market. This program is ideal for sales and marketing leadership, company visionaries, on-site sales professionals and anyone who wants to remain relevant as our industry grows its technological presence. We invite you to join the Sales & Marketing Power Hour Facebook group by clicking here. Look for updates on guest speakers and topics. This group is dedicated to sharing real-world wisdom and expertise on hot topics for growing your business in today’s market. Whether you are a sales or marketing professional or a homebuilding President or CEO, this webinar series is for you.