Is your company maximizing its social media reach? In today’s digital landscape, visibility is everything. Social media platforms thrive on engagement, and likes, shares and comments all contribute to expanding a post’s reach. One simple yet powerful strategy for amplifying content is sharing posts from both a company page and an individual’s profile. This approach increases visibility, drives engagement and ensures that more people see and interact with the content.

Social Media Reach: The Power of Sharing

Every social media user has a unique network of followers, which naturally limits the organic reach of any single post. However, when multiple people or pages share a post, it extends far beyond its original audience, reaching exponentially more users. This is the true power of social media — it’s force magnifier.

For example, if a company executive shares a post on their personal page, it reaches their direct followers. When the company page also shares that same post, it expands to an entirely different audience—many of whom may not follow the executive’s profile. This cross-promotion strengthens brand awareness and ensures the message reaches a wider audience.

Average Number of Followers

The average social media user has between 200 and 1,000 followers, depending on the platform and level of engagement. The majority fall within the lower range of that spectrum; most users who aren’t actively trying to build a large following will have significantly fewer than 1,000 followers.

Platform variations:

Follower counts can differ greatly depending on the platform. Platforms like Instagram generally have more followers than LinkedIn.

Micro-influencers:

People considered “micro-influencers” typically have between 5,000 and 50,000 followers, which is considered a relatively large following compared to the average user.

Engagement level:

Users who actively post and engage with their audience tend to have more followers than less active users.

Engagement is Personal

People tend to engage more with individuals than with company pages. Posts featuring personal stories, behind-the-scenes content, or photos of key team members often perform better because they create a more authentic and relatable connection.

When a company includes team members in its social media content, it helps humanize the brand and draw more attention. If an executive’s post is shared on the company page, followers are more likely to stop scrolling, engage with the content and interact meaningfully with the brand.

Additionally, sharing a post from an individual’s profile to the company page does not take away from the original post’s reach—it enhances it. Because of how social media sharing works, clicking on a shared post still directs users back to the original content. Rather than reducing engagement for the individual, this can actually drive more traffic to their page while increasing visibility for the brand.

Encouraging Social Media Best Practices

Successful social media strategies rely on interaction. Encouraging employees, executives, and brand ambassadors to share company content is a simple yet effective way to boost reach and engagement. The same principle applies to likes, comments, and shares—every interaction increases a post’s exposure and potential audience.

By leveraging this strategy, businesses can build stronger online communities, increase brand awareness, and ensure their message reaches the right people. Social media is about connection, and the more ways you engage, the further your reach will extend.

Are you maximizing your social media reach? Start sharing today and watch your engagement grow!

Contact Us to find out how our home builder marketing agency can improve your social media marketing and its engagement.