Join the Sales & Marketing Power Hour on Wednesday, October 9 at noon ET, to take a deep dive into how the NAR settlement impacts you as a home builder. Hosts Kimberly Mackey and Carol Morgan will take a closer look at the fallout and discuss what you can do to be successful in this post-NAR settlement environment.

Whether you are a marketer or a sales professional, this webinar will provide essential insights into how the real estate process has changed and what you need to know to keep moving forward.

Key Topics Sales & Marketing Power Hour will Cover:

What does the NAR settlement mean?

There are many misconceptions about the settlement, including claims that it forces brokers to reduce their compensation or change how commissions work. We’ll break down the facts and talk about the best ways home builders can share this information with your homebuyers.

Will sellers still pay buyer agent commissions?

For homebuyers, the settlement raises questions about how they’ll pay for representation if sellers no longer cover the commission/compensation. We’ll dive into the financial strategies we see, from 2% to 5% seller’s commissions to negotiating contingencies to requesting other seller concessions. Are home builders still paying the full 3% coop commission? If so, how are they promoting it?

Some builders are shifting the commission structure.

Some builders are only paying commission on base prices, offering concessions instead of commissions or reducing prices. We’ll explore what these changes mean for buyers, especially regarding negotiations and appraisals.

Impact on appraisals and neighborhood values.

Should home builders lower prices to adjust for commission changes? This has the potential to impact appraisals in existing neighborhoods. We’ll discuss how this could affect buyers and what you should do instead.

Why You Should Attend

First of all, it’s my birthday, so I expect you to celebrate with me!  Beyond that, we will offer actionable tips, answer your questions and have a great conversation.  Who is bringing the cake and champagne?

Sales & Marketing Power Hour Details

How the NAR Settlement Impacts You

Date: October 9, 2024

Time: Noon ET

Register today to secure your spot

Sales & Marketing Power Hour occurs every other month on Wednesdays at noon! Mark your calendar to join industry experts and head coaches Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting, and Carol Morgan, founder and president of Denim Marketing, for this free webinar series focused on your success.

Save these dates!

December 4, 2024 – Lasso Roundup

February 19, 2025 – TBS

Join the Sales & Marketing Power Hour Facebook group for updates on guest speakers and hot topics – Click here. This group is dedicated to sharing real-world wisdom and expertise on hot topics for growing your business in today’s market.