President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing experts really want builders to do with their marketing.

Additionally, Morgan will lead a session in NAHB Headquarters on what it is like to author a book. The session is designed to answer questions from participants who might want to write their own book.

As a premier industry event presented by the National Association of Home Builders (NAHB), IBS occurs annually to connect the residential construction industry and serves as a hub for education, construction demonstrations, product launches, panel discussions, workshops and more. IBS 2025 will take at the Las Vegas Convention Center. This year marks the 81st anniversary of the world’s largest annual light construction show.

Morgan will be joined by Kelly Fink of Milesbrand and Lisa Welter of JTB Homes to present the following panel discussion session:

Building an Impactful Brand: Beyond Colors & Logos

• When: Wednesday, February 26, 2025, from 8:30 to 9:30 a.m.
• Where: LVCC – West 318

Branding often begins with designing a striking logo and selecting an aesthetically pleasing color scheme, but it encompasses so much more. This IBS session will explore comprehensive strategies for branding, from marketing a master-planned development to crafting the perfect message and ensuring social media channels also embody the brand’s identity.

Later that same day, Morgan joins Greg Bray of Blue Tangerine, Dennis O’Neil of ONeil Interactive and Barbary Wray of Wick Marketing to present a fast-paced session on what agency owners really wish their builder clients would do!

Jam(b) Session: Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do

• When: Wednesday, February 26, 2025, from 4 to 5 p.m.
• Where: LVCC – West 232

Dissect what works and what doesn’t and gain invaluable insights from a panel of agency experts as they share real-world insights and innovative approaches honed through extensive experience working with hundreds of builders nationwide. Hear what you should and shouldn’t be doing, when to play it safe and when to take risks. Explore the latest trends, technologies and tactics shaping the future of digital marketing. Gain actionable takeaways applicable to all levels of expertise, covering lead generation, customer engagement and more. Bring your questions as panelists offer actionable, personalized advice and offer the scoop on elevating your strategies.

So, You Want to Write a Book: Q&A with Author Carol Morgan

• When: Thursday, February 27, 2025, from 2 to 2:30 p.m.
• Where: NAHB HQ (next to BuilderBooks)

Join award-winning author Carol Morgan as she discusses her new book, Social Media Marketing for Your Business, with a special focus on home builders. Come prepared to ask questions about the process of writing a book as well as information on crafting a winning social media strategy, building brand visibility and boosting engagement.

Visit www.BuildersShow.com for complete details regarding exhibitors and education sessions.

Contact Us to find out how our home builder marketing agency can improve your marketing or to learn more about having a team member from Denim Marketing present or speak at events.