President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two-panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what homebuilder marketing experts really want builders to do with their marketing.

As a premier industry event presented by the National Association of Home Builders (NAHB), the International Builders’ Show occurs annually to connect the residential construction industry and serve as a hub for education, construction demonstrations, product launches, panel discussions, workshops and more.

Morgan will be joined by Kelly Fink of Milesbrand and Lisa Welter of JTB Homes to present the following panel discussion session:

Building an Impactful Brand: Beyond Colors & Logos

• When: Wednesday, February 26, 2025, from 8:30 to 9:30 a.m.
• Where: LVCC – West 318

Branding often begins with designing a striking logo and selecting an aesthetically pleasing color scheme, but it encompasses so much more. This IBS session will explore comprehensive strategies for branding, from marketing a master-planned development to crafting the perfect message and ensuring social media channels also embody the brand’s identity.

Later that same day, Morgan joins Greg Bray of Blue Tangerine, Dennis O’Neil of ONeil Interactive and Barbary Wray of Wick Marketing to present a fast-paced session on what agency owners really wish their builder clients would do!

Jam(b) Session: Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do

• When: Wednesday, February 26, 2025, from 4 to 5 p.m.
• Where: LVCC – West 232

Dissect what works and what doesn’t and gain invaluable insights from a panel of agency experts as they share real-world insights and innovative approaches honed through extensive experience working with hundreds of builders nationwide. Hear what you should and shouldn’t be doing, when to play it safe and when to take risks. Explore the latest trends, technologies and tactics shaping the future of digital marketing. Gain actionable takeaways applicable to all levels of expertise, covering lead generation, customer engagement and more. Bring your questions as panelists offer actionable, personalized advice and offer the scoop on elevating your strategies.

IBS 2025 will take place in-person at the Las Vegas Convention Center. This year marks the 81st anniversary of the world’s largest annual light construction show. Visit www.BuildersShow.com for complete details regarding exhibitors and education sessions.

Contact Us to find out how our home builder marketing agency can improve your marketing or to learn more about having a team member from Denim Marketing present or speak at events.