Join us for the next Sales & Marketing Power Hour on Wednesday, April 9, 2025, at noon ET as we dive into one of the most important—and evolving—topics in digital marketing: Blogging and Vlogging in the Age of AI.

In this month’s session, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions are teaming up with two powerhouse guests: Jason Kipker with French Brothers and Jaime Godwin with Kolter Homes. Together, we’ll explore how builders can create meaningful, strategic content that stands out in a world increasingly influenced by AI.

Why This Topic Matters

As AI reshapes how content is created, discovered and consumed, the pressure is on for homebuilders to not just keep up—but to think further ahead. Blogging and vlogging remain essential tools for connecting with homebuyers, building brand trust and boosting search engine optimization (SEO). But the rules are changing.

In this session, we’ll cover:

• How AI is impacting content creation and search algorithms
• The ongoing importance of original, high-quality blogs and video content
• Tips for balancing automation with authenticity
• Real-world examples of successful blogging and vlogging strategies from top builders

Whether you’re a one-person marketing team or leading strategy for a national homebuilder with a homebuilder marketing agency onboard, this webinar will provide insights and inspiration for you to future-proof your content strategy.

Meet the Guests

Jason Kipker, Chief Revenue Officer, French Brothers – Known for creating compelling builder content that educates and engages buyers.

Jaime Godwin, Director of Marketing Communications, Kolter Homes – A leader in lifestyle-driven marketing, bringing innovative ideas to the active adult segment.

Save the Date!

Sales & Marketing Power Hour
Wednesday, April 9, 2025
12 p.m. ET
REGISTER HERE FOR THE NEXT WEBINAR

Don’t miss this conversation packed with practical takeaways, expert insight, and creative inspiration for content marketers in the homebuilding industry.

Upcoming SMPH Dates, all are Wednesdays:

• June 11, 2025
• August 13, 2025
• October 8, 2025
• December 10, 2025
• February 11, 2026

Sales & Marketing Power Hour is a webinar series hosted by the dynamic duo Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting. Created for new home sales and marketing professionals, Sales & Marketing Power Hour is a Silver Nationals award-winner. With the mission to provide ideas, tips and solutions to both marketing and sales teams in the new home industry,

Sales & Marketing Power Hour offers efficient practices and helpful advice on what is working in today’s real estate market. This program is ideal for sales and marketing leadership, company visionaries, on-site sales professionals and anyone who wants to remain relevant as our industry grows its technological presence. We invite you to join the Sales & Marketing Power Hour Facebook group by clicking here. Look for updates on guest speakers and topics. This group is dedicated to sharing real-world wisdom and expertise on hot topics for growing your business in today’s market. Whether you are a sales or marketing professional or a homebuilding President or CEO, this webinar series is for you.