Carol Morgan, founder and president of Denim Marketing recently joined Kevin Weitzel and Greg Bay on The Homebuilders Digital Marketing Podcast to discuss the importance of having a strategic public relations (PR) and social media plan in place. In the podcast, Morgan dives deep into the difference between PR and social media and some of…
TikTok is a social media site centered around sharing really short videos. Consider it a snack sized candy bar, while YouTube is the full-sized candy bar of video sharing. As I started writing this article on TikTok, I asked two questions: “Is TikTok Right for your brand?” and “How can home builders utilize TikTok?” TikTok…
LinkedIn features for pages have greatly expanded over the past few months and there are several worth noting. When consumers and businesses think of social media, so many times the sites that are top of mind are Facebook and Instagram. However, with 167 million users in the United States, LinkedIn is the dominate channel for…
Coming up with content ideas for social media and blogs during this COVID-19 (coronavirus) crisis isn’t always an easy task. Brands want to keep content flowing and stay top-of-mind and make a sale or two if at all possible. But, what can we write about that consumers are interested in? Well, thanks to Google we…
Today’s digital age has invented and reinvented ways for small businesses to promote their business and expand their reach to new customers. Businesses websites and social media are two ways that small businesses have found success, but many are not getting the value they should out of them. According to a survey conducted by Visual…
The term “fake news” has been tossed around a lot lately in the news, on social media and in everyday conversation. While you may have heard of fake news, you may not know exactly what it is, what it looks like or what it affects. Fake news refers to news that is fabricated or deliberately…
First introduced in 2004 by Adam Curry, podcasting has been around for more than a decade-and-a-half but has recently seen a resurgence with over 800,000 active podcasts and more than 30 million podcast episodes today. Ranging from comedy and gaming to education and news, these popular digital audio files meet the needs and entertainment desires…
Often the process of thinking through marketing resolutions leads to a plan, and we all know that having a plan increases the likelihood of success! As we welcome 2020, Denim Marketing wants to share some of our Top Marketing Resolutions for 2020 and our thoughts on where marketing for businesses should go this year. After…
Have you heard the news? Big changes are coming to social media this week as Instagram begins to test hiding post likes in the United States. Back in May, Instagram rolled out the new update in Canada and has since extended it to six other countries for testing. Garnering post likes is one of the…
We are excited to announce that Denim Marketing is now a Facebook Marketing Partner! The new tools and resources gained coupled with our experience and knowledge for marketing makes us the ideal social media agency to take on any and all of your company’s Facebook marketing needs. What is a Facebook Marketing Partner? Facebook Marketing…
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