Is your company maximizing its social media reach? In today’s digital landscape, visibility is everything. Social media platforms thrive on engagement, and likes, shares and comments all contribute to expanding a post’s reach. One simple yet powerful strategy for amplifying content is sharing posts from both a company page and an individual’s profile. This approach…
Prospective homebuyers are on the fence. Many are pondering whether now is a good time to buy, considering the higher interest rates, the pending election and home price appreciation. This means it’s more important than ever to create a blueprint for success for home builder lead generation. Implementing a marketing strategy that effectively identifies and…
We are happy to share the Denim Pets Marketing Guidebook, a free downloadable guide with tips for successful home builder marketing from Denim Marketing’s OBIE award-winning, tail-wagging marketing campaign. Our guidebook includes marketing tips from our experts on branding, content, graphic design and more, all within the theme of our beloved pets. Download Denim Pets…
There has been much discussion and chatter lately about Artificial Intelligence (AI), how it will evolve and what it will be used for in the future, but the reality is that most of us already use it every day. AI is powerful; it automates routine tasks and allows humans to use our strategic mental capabilities…
Build-to-Rent (BTR) developers are carving out a significant niche in the rapidly evolving homebuilding industry. This growth is a testament to changing housing demands, the need for attainable housing and the strategic marketing efforts behind these developments. Build-to-Rent marketing encompasses both business-to-business (B2B) engagement and consumer-facing strategies. This dual approach attracts institutional investors and private…
Denim Marketing, a leading name in innovative marketing solutions for new home builders and developers, has set a remarkable benchmark by winning eight Gold OBIE Awards at the 43rd Annual OBIE Awards ceremony. The prestigious OBIE Awards celebrate the pinnacle of sales and marketing excellence within the Atlanta new home construction industry. Organized by the…
Social media is an indispensable tool for home builders to connect with potential clients, showcase their work and build a brand. However, not all home builders use social media effectively, leading to missed opportunities. The Denim Marketing team is here to share common social media mistakes made by home builders and how to avoid them.…
Are you on Threads? If not, you are missing out! This new social media site has taken the world by storm since its launch, and we have everything you need to know about the trending app! What is Threads? Threads is a new app built to encourage public conversations through sharing real-time text updates and…
Social media is an integral part of our lives in today’s digital age. It’s not just a platform for personal connections and entertainment; it also holds immense potential for businesses to enhance their brand presence and connect with their target audience. While many companies including home builders and developers focus on creating a solid social…
Our Sales & Marketing Power Hour (SMPH) recently explored how artificial intelligence, including ChatGPT, is transforming the new home sales and marketing industry. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions were joined by a special guest panel of AI experts: Bassam Salem, founder of Atlax RTX, John Lee, CEO…
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