Utility companies are shifting how they market to their customers. By embracing digital engagement, they are finding new ways to interact through social media, text and email marketing, and at the same time diversifying from being just an energy provider to expanding their offerings to include energy-efficiency solutions, home energy audits, online stores, rebates and…
How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…
Streamlining Change: From Faber Homes to Faber Builders Client Faber Builders, a home builder located in the Rochester, New York area, partnered with Denim Marketing to improve its overall marketing strategy. From planning to implementation and daily management to reporting, Faber was searching for a trusted partner to manage the majority of its digital marketing…
Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…
This article first appeared in the Summer 2018 issue of Atlanta Building News. Home builders still shying away from using social media for business out of fear of making their company vulnerable to public comment, should definitely be afraid – afraid to not use it! Of course, managing an online reputation is not limited to…
Savannah is known for hosting the second largest St. Patrick’s Day Parade and Street Festival in the country. Lots of beads and green beer – talk about a reason for needing reputation management! But, don’t count on the luck of the Irish to keep a stellar reputation online, find out tips for maintaining it from…
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