The latest news from Denim Marketing, stories from around the Internet and more.
Denim Marketing’s Vice President of Client Services, Courtney Stewart, takes the stage at the 2025 International Builders’ Show to share valuable insights with industry professionals. The show runs from February 25 – 27, 2025, at the Las Vegas Convention Center and remains the premier event for residential construction, celebrating its 81st anniversary this year. This…
Although 2024 is behind us, there is no better time than the present to celebrate the new year and look back on last year’s hot marketing topics! With the significant NAR changes, interesting market shifts, and the continual rise of AI, 2024 provided valuable information for homebuyers, Realtors, builders and markets navigating the 2025 real…
In tandem with 20 years’ involvement with the National Association of Home Builders (NAHB), Carol Morgan has authored her fifth social media book, “Social Media Marketing for Your Business, Second Edition,” published by Builder Books. Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that…
President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing…
Denim Marketing, a leader in innovative marketing solutions for new home builders and developers, has achieved a remarkable milestone by winning 10 OBIE Awards at the 44th Annual OBIE Awards ceremony. Carol Morgan, Founder and President of Denim Marketing, comments, “These 10 OBIE Awards are a testament to our team’s dedication and creativity. Each project…
Prospective homebuyers are on the fence. Many are pondering whether now is a good time to buy, considering the higher interest rates, the pending election and home price appreciation. This means it’s more important than ever to create a blueprint for success for home builder lead generation. Implementing a marketing strategy that effectively identifies and…
Are you tired of watching potential homebuyers slip through the cracks of your leaky sales funnel? It’s time to plug those leaks and supercharge your sales process! Our August Sales & Marketing Power Hour on Wednesday, August 7, took a deep dive into how to Fix Your Leaky Sales Funnel. Hosts Kimberly Mackey and Carol Morgan…
How home builders market homes is going to change. In April 2024, a federal judge approved the NAR settlement – details on it at the National Association of Realtors site. This will create sweeping changes in how homes in the U.S. are bought and sold, but don’t panic; as a home builder, what you need…
As the digital landscape continues to evolve, it’s crucial for marketing strategies to adapt and remain visible and relevant. A common misconception is that SEO (Search Engine Optimization) is losing its importance as Artificial Intelligence (AI) takes center stage. However, this belief overlooks several critical aspects of how AI, SEO and content interact and play…
Our recent Sales and Marketing Power Hour was a dive into everything tech. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting were joined by industry experts Monica Wheaton, Vice President of Customer Success with ECI Software Solutions, and Beth Byrd, Director of Sales with Beacon Homes, to take a…
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