The latest news from Denim Marketing, stories from around the Internet and more.
President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing…
Denim Marketing, a leader in innovative marketing solutions for new home builders and developers, has achieved a remarkable milestone by winning 10 OBIE Awards at the 44th Annual OBIE Awards ceremony. Carol Morgan, Founder and President of Denim Marketing, comments, “These 10 OBIE Awards are a testament to our team’s dedication and creativity. Each project…
Prospective homebuyers are on the fence. Many are pondering whether now is a good time to buy, considering the higher interest rates, the pending election and home price appreciation. This means it’s more important than ever to create a blueprint for success for home builder lead generation. Implementing a marketing strategy that effectively identifies and…
Are you tired of watching potential homebuyers slip through the cracks of your leaky sales funnel? It’s time to plug those leaks and supercharge your sales process! Our August Sales & Marketing Power Hour on Wednesday, August 7, took a deep dive into how to Fix Your Leaky Sales Funnel. Hosts Kimberly Mackey and Carol Morgan…
How home builders market homes is going to change. In April 2024, a federal judge approved the NAR settlement – details on it at the National Association of Realtors site. This will create sweeping changes in how homes in the U.S. are bought and sold, but don’t panic; as a home builder, what you need…
As the digital landscape continues to evolve, it’s crucial for marketing strategies to adapt and remain visible and relevant. A common misconception is that SEO (Search Engine Optimization) is losing its importance as Artificial Intelligence (AI) takes center stage. However, this belief overlooks several critical aspects of how AI, SEO and content interact and play…
Our recent Sales and Marketing Power Hour was a dive into everything tech. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting were joined by industry experts Monica Wheaton, Vice President of Customer Success with ECI Software Solutions, and Beth Byrd, Director of Sales with Beacon Homes, to take a…
Denim Marketing is excited to announce that it won nine 2024 Hermes Creative Awards, including two platinum, five gold and two honorable mentions. The awards honor the best in publications, public relations, branding collateral, websites, videos, advertising, marketing and communication programs. “We are excited to be recognized by the Hermes Creative Awards for our public…
We are happy to share the Denim Pets Marketing Guidebook, a free downloadable guide with tips for successful home builder marketing from Denim Marketing’s OBIE award-winning, tail-wagging marketing campaign. Our guidebook includes marketing tips from our experts on branding, content, graphic design and more, all within the theme of our beloved pets. Download Denim Pets…
Join Home Builder Digital Marketing Podcast and Sales & Marketing Power for a special two-part crossover event, Sales or Marketing: Whose Job Is It Anyway? Merging these two popular industry platforms in this lively discussion is sure to be an engaging “don’t miss” event featuring a colorful cast of characters and homebuilding industry friends —…
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