Elevate Your Expertise with IBS Pre-Show Courses

Get a head start on your 2024 International Builders’ Show experience by enrolling in NAHB’s IBS pre-show courses. These sessions, which require an additional registration fee, are a unique opportunity to deepen your understanding before the main event. The IBS 2024 pre-show will launch with 15 comprehensive educational courses hosted at the Encore Hotel. These…

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Home Builder Marketing Resolutions for 2024

Happy New Year! As the new year unfolds, it’s the perfect time to set home builder marketing resolutions. The evolving real estate landscape, driven by a lack of inventory and higher interest rates, necessitates a proactive approach to marketing. Changing consumer preferences and technological advancements will keep new home marketers on their toes! Effective marketing…

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Denim Marketing Crowned Best Marketing Firm

Denim Marketing proudly announces its selection as Best Marketing Firm for the third consecutive year in the Georgia Business Journal’s 2023 Best of Georgia® awards. This esteemed recognition in the Business and Creative Services category highlights Denim Marketing’s continued excellence and influence in the marketing sector. Carol Morgan, President and Founder of Denim Marketing, expresses…

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Morgan and Stewart Talk AI, Marketing and Social at IBS 2024

Denim Marketing is pleased to announce that Carol Morgan and Courtney Stewart are speaking at the International Builders’ Show (IBS). IBS 2024 takes place February 27-29, 2024, in fabulous Las Vegas! The duo will share their expertise on topics such as navigating artificial intelligence in the real estate industry and amplifying social media presence. Presented…

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2024 Sales & Marketing Tips: Lasso Roundup

Welcome to the much-anticipated Sales & Marketing Power Hour Lasso Roundup! This year, we delved into the evolving world of sales and marketing, with a special focus on the dynamic changes and innovations shaping our industry. Joined by industry experts and one especially cute mini donkey, hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes…

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Effective Agrihood Marketing

As people look for ways to connect with nature and live simpler lives, agrihoods continue to grow in popularity. Homeowners love these tight-knit sustainable communities with energy-efficient homes and farm-to-table living. Agrihoods are ideal for individuals looking to enhance their lives and experience healthy living at its full potential. With these communities sprouting up everywhere,…

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Denim Marketing’s Favorite Thanksgiving Recipes

At Denim Marketing, we have much to be thankful for this year! Between winning eight OBIE Awards, acquiring new business and continuing to provide quality services to our clients, there is no better time to celebrate! While Thanksgiving is a time to be grateful for family, friends and good health, it is also the holiday…

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Denim Marketing Wins 8 Gold OBIE Awards

Denim Marketing, a leading name in innovative marketing solutions for new home builders and developers, has set a remarkable benchmark by winning eight Gold OBIE Awards at the 43rd Annual OBIE Awards ceremony. The prestigious OBIE Awards celebrate the pinnacle of sales and marketing excellence within the Atlanta new home construction industry. Organized by the…

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How Does Blogging Contribute to Home Builder SEO?

Morgan Joins Anewgo of Home Sales Podcast President of Denim Marketing Carol Morgan joins Anya Chrisanthon on the Anewgo of Homes Sales Podcast to share her strategies on home builder promotions, innovative blogging and valuable tips on boosting search engine optimization (SEO) by blogging effectively. From novel content approaches that engage and entertain, this episode is…

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What Should a Home Builder Marketing Budget Include?

When it comes to marketing, developing the perfect home builder marketing budget is a challenge. However, budgeting for home builder marketing efforts is vital to a successful strategy and can transform how clients engage and interact with brands, projects and campaigns. Here are the most important aspects to consider when creating an adequate marketing budget:…

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