Denim Marketing is proud to congratulate Senior Account Manager Courtney Stewart for completing the Young Professionals Emerging Leaders Program. Created by the Greater Atlanta Home Builders Association, the YP Emerging Leaders Program engages and builds the next generation of rising leaders within the homebuilding industry. Stewart was a member of the inaugural class of 2021.…
Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, is a Silver Award winner in the Best Professional Development Series at the 2022 Nationals Gala. Produced and presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), The Nationals salutes…
The homebuilding industry is constantly having to pivot and adjust to the real estate landscape because keeping up to date with the latest marketing strategies and tactics is crucial. Based on Mandy Holm’s Tech Bytes session at the recent International Builders’ Show, this blog offers tips for selling new homes off the Instagram grid. Does…
How to Keep Brand Messaging On-Track Is your brand creating confusion in buyers’ minds? Take time to check in with your brand and messaging to ensure your target audience understands who your company is and what it sells. From a self-help quick check to making sure your logos, photos and content match across the various…
Recent changes by both Facebook and Apple have made targeting specific audiences harder than ever when creating Facebook and Instagram ads, especially for homebuilders. This blog offers tips for creating effective Facebook ads and is based on Courtney Stewart’s Tech Bytes session at the International Builder’s Show. Several years ago, Facebook created Special Ad categories…
Is your website an e-commerce engine where homebuyers can click a Buy Now button and purchase a new home online? Is this something homebuyers expect? Car dealers have perfected selling cars online with a variety of options and upgrades. Why haven’t homebuilders figured it out? This session at the International Builders’ Show (IBS) delved into…
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