Expert Series: Greg Bray with Blue Tangerine

President of Blue Tangerine Greg Bray founded his company in 2006. Bray always dreamed of owning his own business and, when the opportunity presented itself, he jumped at the chance. Known for emphasizing digital marketing to help grow home builders’ website traffic, Blue Tangerine focuses on building better websites for home builders that drive qualified…

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Marketing to the Generations

Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…

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Courtney Stewart Chosen for YPG’s Inaugural Emerging Leaders Class

The Young Professional Group, a division of the Greater Atlanta Home Builders Association, recently announced the 16 participants for its inaugural Emerging Leaders Program. The program is dedicated to engaging and building the next generation of rising leaders by teaching them about the association’s four pillars: advocacy, networking, education and community service. Courtney Stewart, senior…

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3 Big Tips for Using Google Analytics More Effectively

Google Analytics is an incredibly valuable asset for businesses seeking insight on traffic performance on their website — which marketing dollars are effective, what ad campaigns worked best and much more. It is important to understand how to use this resource effectively in order to get the most out of this tracking tool. Some of…

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Denim Marketing Wins Five Accolades in 15th Annual Hermes Creative Awards

Denim Marketing is excited to announce it received five awards in the 15th Annual Hermes Creative Awards including one Platinum, two Gold and two honorable mentions. One of the largest international competitions in the world for creative professionals, the Hermes Creative Awards evaluate the creative industry’s best publications, branding collateral, websites, videos and advertising, marketing…

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