Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…
The results are in for the 2020 Online Homebuyer Mystery Shop Report. Compiled by Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc., the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the Builder Top 200 List.…
Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…
The 2020 Online Homebuyer Mystery Shop Report was revealed as part of the 2020 Vision: It’s a Game Changer webinar series on Friday, September 11 at 2 p.m. ET. Hosted by Carol Morgan, founder and president of Denim Marketing, and Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting, attendees…
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