Over the past six months, I’ve conducted a lot of social media and strategic marketing audits, and the one thing that stands out is a need for companies to concentrate on the fundamentals. So in this article, which is part two of a series, we will go back the basics of social media marketing. This…
At the 2019 International Builders’ Show, I had the pleasure of presenting Narrow Lots and Micro Product: Demographics and Psychographics of Today’s Buyers with John Hunt of MarketNsight. I always learn something new while putting presentations together and it is fun to see the latest, greatest statistics on subjects such as social media. From way…
NAHB Membership is up for the first time since the great recession! And, UP is good! As the Chair of Membership for NAHB in 2018, I had the pleasure of working with a phenomenal team of volunteers and staff to create and manage initiatives to increase membership. With a directive and the support of NAHB…
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