Who is your target audience? This is one of the first questions the Denim team asks clients. Targeted marketing is comprised of three main types of segmentation – demographic, geographic and psychographic. Demographic information includes geographic area, age, income, race, gender and education level. It can also include shopping habits, marital status, number of children…
The East Coast Builder’s Show will be held in Nashville this year June 14 – 15. We are excited with this new location as Nashville presents a plethora of fun places to go. It is the country music capital of the U.S. boasting venues such as the Country Music Hall of Fame, Ryman Auditorium and…
Email marketing is one of the most effective ways to reach and engage a broad audience specific to your company. Email is a big part of everyone’s lives – professionals, individuals and consumers alike. According to Radicati Group, more than 3.7 billion people in the world (approximately half of the worldwide population) used email in…
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