The housing market presents unique challenges: interest rates are high, the economy is shifting and digital disruption is the new normal. To thrive in this unpredictable environment, builders must be nimble, creative and customer-focused. The Denim Marketing team attended the Home Builder Digital Marketing Summit and gained valuable insights from a panel of industry leaders…
Denim Marketing, a leading Atlanta-based agency specializing in strategic marketing for the homebuilding industry, proudly announces its success at the 45th Annual OBIE Awards, where the firm earned 10 Gold and 2 Silver OBIE Awards—winning in every home builder marketing category it entered. The prestigious awards, presented by the Greater Atlanta Home Builders Association and…
Advertising strategies for home builders aren’t just about selling homes. They shape markets and move the economy forward. A new study from S&P Global Market Intelligence, commissioned by The Advertising Coalition, found that advertising drove $10.4 trillion in U.S. sales activity in 2024. That’s more than 21% of the entire U.S. economy and it supported…
Click-through rates (CTR) for websites have dropped 20% overall and as much as 35% on pages featuring AI Overviews, while impressions are up 40% year over year. What does this mean for home builders? Potential home buyers are seeing more content but engaging less directly, signaling that many are finding answers before visiting a builder’s…
At Denim Marketing, we see it all the time: builders eager to “turn on ads” and watch the leads roll in. But paid media isn’t a switch you flip. It’s a system, and like any system, it needs a solid foundation to deliver results. That message echoed loud and clear at this year’s Home Builder…
Marketing is one of those words that seems to cover everything. One day you’re buried in spreadsheets, the next you’re chasing leads and in between you’re expected to master algorithms and maybe post a Reel or two. It’s a lot to balance, and it can feel overwhelming. The good news is you don’t have to…
“The future isn’t AI first. It’s customer first — powered quietly and competently by AI.” That closing line from guest expert Brian Kernohan, Chief Revenue Officer at Lumin.ai, summed up the October Sales & Marketing Power Hour perfectly. Co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into the fast-changing…
As a home builder, you already know social media isn’t optional anymore. But here’s what might surprise you: the difference between home builders who get real ROI from social media and those who don’t often comes down to a handful of strategic shifts. At this year’s Home Builder Digital Marketing Summit, Melissa Walcott, Denim Marketing’s…
When was the last time a potential client discovered your homebuilding company through a newspaper ad? Today’s homebuyers scroll through TikTok and Instagram Reels, watching 15-second to 10-minute clips that showcase dream kitchens, stunning home transformations and behind-the-scenes building processes. While traditional home builders stick to old-school marketing methods, forward-thinking companies use short-form video to…