Who’s on Your Website and How to Convert Them

“Driving traffic without conversions is like building roads to nowhere.” That was the opening quote for the August Sales & Marketing Power Hour, and it set the stage perfectly. Builders spend big on digital marketing, yet many website visitors remain anonymous. So how do you move beyond traffic numbers and turn those clicks into real…

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Drive More Traffic with An Integrated Marketing Strategy

When it comes to driving traffic to your business, there are more tools than ever before. With more options comes more complexity and many builders are left asking: What’s the right mix between traditional marketing tactics and the fast-evolving world of digital channels? There is no one-size-fits-all formula, just a winning approach: integration. Courtney Stewart,…

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AI Is Transforming Marketing. So Why Aren’t More Builders Ready?

Artificial Intelligence (AI) is reshaping marketing, and fast. From streamlining content creation to optimizing ad performance, AI is more than a buzzword. It’s a practical tool marketers are already using. However, while some industries are embracing it, most builders are still stuck at the starting line. A July 2025 NAHB/Wells Fargo Housing Market Index survey…

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