How to Promote Diversity, Equity & Inclusion

Diversity, equity and inclusion (DEI) are important concepts to put into practice, especially within the homebuilding and real estate community. This industry is largely comprised of white, male leadership, and it’s time to promote greater workplace diversity and encourage the inclusion of diverse perspectives. If you weren’t able to attend the Sales & Marketing Power…

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Instagram: All the Nitty Grid-y

With over 1.3 billion users, Instagram is one of the most popular social media platforms in the world. There have been several shifts since its start in 2010, and today Instagram is an ever-changing platform with a complex algorithm and new updates at every turn. From a business standpoint, maintaining merely a general understanding of…

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Netiquette 3.0: Common Courtesy Meets the Internet

Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. This move to digital technology means that everything moves much faster and there is more opportunity to make mistakes. Telephone and snail mail are no longer the primary forms of business communication…

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Planning for the New Year

This time of year is the ideal time for creating next year’s marketing budget! A marketing budget outlines all the funds a business intends to spend on marketing-related projects over the upcoming quarter or year. Marketing budgets often include expenses to support online presence, advertising, assets, marketing staff, signage, events and more. The Marketing Thread…

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