The Next Generation of Marketing: Reaching Gen Z

Just as businesses finally get the hang of marketing to Millennials, Generation Z makes its debut in the consumer market. Born between the mid-1990s to the early 2000s, this group of teens and young adults are the first generation to grow up with easy access to technology and therefore, have a very different perspective of…

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Expert Series: Leyah Valgardson of Leader’s Voice

Leyah Valgardson, founder and owner of Leader’s Voice, has worked most of her career in the home building industry. Mainly working in customer experience to ensure homeowners received the best possible experience, Valgardson worked closely with superintendents and builders. Along with the invaluable skills Valgardson gained while working in the building industry, she also realized…

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Fake News versus Real News

The term “fake news” has been tossed around a lot lately in the news, on social media and in everyday conversation. While you may have heard of fake news, you may not know exactly what it is, what it looks like or what it affects. Fake news refers to news that is fabricated or deliberately…

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Increase Your Digital Presence with Podcasting

First introduced in 2004 by Adam Curry, podcasting has been around for more than a decade-and-a-half but has recently seen a resurgence with over 800,000 active podcasts and more than 30 million podcast episodes today. Ranging from comedy and gaming to education and news, these popular digital audio files meet the needs and entertainment desires…

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