What does your brand say about you? Does it evoke the thoughts and emotions that you want it to? Is your brand living up to your brand promise? The branding process typically starts with a brand brainstorming session or multiple focus groups where participants (employees, clients and partners) toss out words that they feel are…
Let’s start with, what is a hashtag and why should I care? The pound sign (#) first became called a hashtag back in 2007 with the dawn of Twitter. A tweet by Chris Messina, a former Google developer and San Francisco techie said, “How do you feel about using # (pound) for groups. As in…
Marketing and Selling to different generations and niche markets is complex. MarketNsight’s John Hunt and Denim Marketing’s Carol Morgan present, “Tiny Houses, Narrow Lots and the Demographics and Psychographics of Today’s Buyers” to explain the emergence of new microproduct nationwide. As development and building costs explode, we see more and more microproduct being developed. This includes…
Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have become main stream. When is it OK to text a client or…
There are many roadblocks to building affordable homes. And by affordable, I mean that no matter what your job is, a home is something that you can afford. Whether you are a teacher, a nurse, fireman, sanitation engineer, EMT, military or working in another job serving the public, you should be able to live near…
Standing out from the crowd in a sea of social media, blogs, advertisements and campaigns can be nearly impossible. If your business doesn’t want to post “just another post” that gets scrolled past, then focus on creating graphics that catch your target audience’s eye. Posting quality content not only catches their attention, it improves the…
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