In the competitive homebuilding industry, your website is often the first impression potential buyers have of your brand. So, why is a well-designed website crucial? It’s more than just aesthetics; it’s about creating a user-friendly experience that keeps buyers engaged. But it’s also about setting a positive tone for their interaction with your brand. A…
Feeling like your content is shouting into the void? Wondering why your audience isn’t connecting? The answer might be more straightforward than you think. It’s all about consistency. Building trust and engagement takes more than just a few sporadic posts. It requires a well-structured content strategy. It’s true! Consistency is the cornerstone of compelling content.…
Dear Diary, In a world of new floor plans, communities and incentives, promotions need to be a bit like a favorite pair of jeans—durable, versatile and, most importantly, fit just right. Denim Marketing thrives at creating impactful home builder marketing promotions that feel like that perfect pair—reliable and comfortable with a strategy that garners results!…
Although 2024 is behind us, there is no better time than the present to celebrate the new year and look back on last year’s hot marketing topics! With the significant NAR changes, interesting market shifts, and the continual rise of AI, 2024 provided valuable information for homebuyers, Realtors, builders and markets navigating the 2025 real…
Attention home builders! It’s time to reimagine your marketing strategy. Your most potent sales force isn’t a seasoned Realtor or a flashy ad campaign. It’s your customers! Consumers trust their peers more than ever in an era dominated by social media and word-of-mouth. This presents a golden opportunity for home builders: transform clients into enthusiastic…
In today’s saturated market, it is often difficult for homebuyers to determine which homebuilder is the best selection. Your marketing strategy can make or break your quarterly sales goals. In a homebuying world complicated by high interest rates, high home prices and market uncertainty, consumers need a brand they can trust and rely on to…
In today’s information-driven world, podcasts reign supreme. Consumers flock to these audio bites for insights, entertainment and a deep dive into specific topics. This trend presents a golden opportunity for homebuilding industry members to leverage the power of podcast sponsorships and connect with a highly targeted audience actively engaged in the real estate market. Denim…
As we welcome 2024 and say goodbye to last year, Denim Marketing looks back on the top blogs of 2023. Last year was marked by significant new market trends, the introduction of AI and much more. From chats with well-known industry leaders on Sales and Marketing Power Hour webinars to 12 months of trends and…
Social media is an indispensable tool for home builders to connect with potential clients, showcase their work and build a brand. However, not all home builders use social media effectively, leading to missed opportunities. The Denim Marketing team is here to share common social media mistakes made by home builders and how to avoid them.…
When it comes to sharing your brand story, it is crucial to put your audience first. Let’s dive into some valuable insights on how to empower your audience to tell your brand story. The first thing to remember is authenticity! Be true to who you are as a brand. Share your values, vision and personality.…
Update your browser to view this website correctly.Update my browser now