In today’s competitive market, sales teams can’t afford to wait for leads—they must take an active role in marketing. Join Sales & Marketing Power Hour on Wednesday, February 19, at noon for Stop Waiting, Start Selling, a discussion on the evolving relationship between sales and marketing. Join industry experts and head coaches Kimberly Mackey, founder of…
Is your company maximizing its social media reach? In today’s digital landscape, visibility is everything. Social media platforms thrive on engagement, and likes, shares and comments all contribute to expanding a post’s reach. One simple yet powerful strategy for amplifying content is sharing posts from both a company page and an individual’s profile. This approach…
In tandem with 20 years’ involvement with the National Association of Home Builders (NAHB), Carol Morgan has authored her fifth social media book, “Social Media Marketing for Your Business, Second Edition,” published by Builder Books. Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that…
President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing…
Howdy partner! We just held our annual Sales & Marketing Power Hour Lasso Roundup, and we have some great tips for sales and marketing professionals to kick the new year off with a bang!Thanks to our power-packed group of guests and sponsor, Lasso CRM. We hope you’ll take away a few tips from this Sales…
Denim Marketing, a leader in innovative marketing solutions for new home builders and developers, has achieved a remarkable milestone by winning 10 OBIE Awards at the 44th Annual OBIE Awards ceremony. Carol Morgan, Founder and President of Denim Marketing, comments, “These 10 OBIE Awards are a testament to our team’s dedication and creativity. Each project…
The recent National Association of Realtors (NAR) ruling has introduced significant changes to the real estate landscape, and home builders must be proactive in understanding how to adjust. In a recent Sales and Marketing Power Hour, industry leaders Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing shared their expertise on navigating…
Denim Marketing is participating in the Home Builder Digital Marketing Summit for the third year in a row. This year’s event, hosted by Blue Tangerine and Outhouse, takes place October 23 – 24, 2024 in Raleigh, NC. The event promises to be bigger and better than ever, with a jam-packed agenda of learning, networking and…
Prospective homebuyers are on the fence. Many are pondering whether now is a good time to buy, considering the higher interest rates, the pending election and home price appreciation. This means it’s more important than ever to create a blueprint for success for home builder lead generation. Implementing a marketing strategy that effectively identifies and…
Are you tired of watching potential homebuyers slip through the cracks of your leaky sales funnel? It’s time to plug those leaks and supercharge your sales process! Our August Sales & Marketing Power Hour on Wednesday, August 7, took a deep dive into how to Fix Your Leaky Sales Funnel. Hosts Kimberly Mackey and Carol Morgan…
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