A strong home builder referral strategy starts long before you ask buyers to share your name. “It’s easier to love a brand when the brand loves you back.” That line opened Denim Marketing and New Homes Solutions Consulting’s February Sales & Marketing Power Hour, and it framed the real issue fast. Home builder referrals aren’t…
Denim Marketing proudly announces that Courtney Stewart, vice president of client services, has been named a 2025 National Association of Home Builders (NAHB) Young Professional Award Region B Finalist. This distinction recognizes emerging leaders who demonstrate exceptional commitment, leadership and impact within the homebuilding industry, placing Stewart among the top three young professionals selected from…
If you’re a local or family-owned builder, trying to compete with national builders can feel overwhelming. Large national brands show up with polished campaigns, widespread recognition and deep advertising budgets. It’s easy to assume you need the same resources to compete. The truth is, you don’t. Today’s buyers want more than a familiar logo. They…
The 6th Annual Online Homebuyer Mystery Shop Report has been released, offering an in-depth look at how today’s home builders respond to online buyer inquiries and where performance gaps persist. Conducted for the sixth consecutive year by Melinda Brody & Company in partnership with Blue Gypsy Inc. and Denim Marketing, the study benchmarks lead response…
Buyers are no longer just typing keywords into Google and scrolling through the top links. They’re asking questions, using voice search and relying on AI-powered results that summarize and recommend brands before they ever click on a result. This shift is exactly why blogging, public relations and testimonials are now the gold standard for home…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most homebuilding companies overlook PR and all the opportunities it can offer their company. Maybe they just don’t see the value? Maybe they don’t understand it? Or, perhaps they are scared of the element they can’t…
Denim Marketing’s dynamic duo returns to the International Builders’ Show (IBS) this year to present sessions on effective marketing and ways to tie it all together. President and Founder of Denim Marketing, Carol Morgan, returns for the 20th consecutive year, and Vice President of Client Services, Courtney Stewart, returns for the 8th year. This year,…
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