Mira Raleigh Apartment Public Relations Wins Platinum Hermes Award

Denim Marketing won a Platinum Hermes Creative Award for our outstanding public relations campaign supporting the launch of Mira Raleigh, a new luxury apartment community in downtown Raleigh, North Carolina. During the 90-day campaign, Denim Marketing secured 21 high-impact media placements in both consumer and multifamily industry outlets, raising visibility for the Class A apartment…

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What Should a Home Builder Marketing Budget Include?

Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…

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Overcoming Objections in Climate-Challenged Markets

As extreme weather, rising insurance rates and increasing natural disasters shape the housing conversation, how do builders and marketers successfully position new homes to continue to have strong sales in climate-challenged regions? Join us for the next Sales & Marketing Power Hour on Wednesday, June 11, 2025, at noon EDT as we tackle this timely…

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