Build-to-rent (BTR) has moved from a niche product to a major force in today’s housing market. Builders and developers across the country are expanding into BTR to meet consumer demand, diversify portfolios and respond to affordability challenges. But here’s where many get it wrong: they market BTR the same way they market for-sale communities. That…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most homebuilding companies overlook PR and the opportunities it can offer. Maybe they just don’t see the value? Maybe they don’t understand it? Or perhaps they are scared of the element they can’t control — the…
What Do Small Builders Need to Get Found Online Today? Small home builders need consistent marketing across PR, blogging, email and social media to show up in both Google search and AI-powered search tools. Denim Marketing’s Small Builder Package is built to provide that consistency—combining ongoing marketing support with a strong digital foundation so builders…
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